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With the huge quantity of applications that are offered in stores, apps are competing not only to acquire users but also to keep them. Microsoft explores the key challenges and questions design and marketing teams need to have in mind to set up the right platform for a great customer engagement. This session will explore how to practically leverage push notifications and in-app messages to address the retention challenge with Azure Mobile Engagement
Segmenting and Sending targeted notifications through Azure Mobile Engagement
Azure Mobile Engagement – Introduction
Capturing Analytics data with Azure Mobile Engagement