Microsoft Azure helps transform Indian Gaming Industry
Posted on May 12, 2015
Video gaming has long been considered the forte of countries like Japan and USA. However, things have been quietly changing during the last few years with the fledgling gaming industry in India growing exponentially and valued at $890 million. In 2010, there were just a little over 25 gaming companies in India, while the more recent tally stands at about 250 companies now, with several of them being start-ups. Industry revenue is expected to touch approximately $244 million this year and it's also impressive to note that around 40 indigenous Indian game titles were released across platforms during the last financial year. The main challenge faced by start-ups in this field is matching the high technical quality and complex nature of popular international games. Other challenges that game developers and game publishing companies have to face is to support multiple platforms and devices, players expecting to receive instant notifications in different scenarios, games going from few users to viral in a matter of days, and trying to reach audiences in multiple geographies. Microsoft Azure offers a number of alternatives to deal with these challenges, allowing the game developers to fully focus on building the game and not on how to provision the infrastructure to support authentication, computing, data or media requirements. Microsoft Azure provides a seamless experiences and the data driven insight required to drive engagement for revenue generation. Microsoft Azure can power game services like user account, identity management, achievements, and preferences by device, platform and game; personalization, localization, etc. It can be effectively used for complex computation like game session management in cross platform, multi-player turn based scenarios. It can help in optimization and scale as per DAU (daily active users). Further, it can be used for game AI (Artificial intelligence) and server side game logic. Additionally, Azure can also help publishers in creating a single point for in app purchases and monetization. Want to see what the inside of a cross platform game looks like powered by Azure? Check out the below diagram: Azure can be effectively used in the following gaming scenarios: 1. DevOps – Game studios or Indie Developers DevOps can rely on Azure as Visual Studio Online provides a powerful and seamless integration environment with Visual Studio and Eclipse IDEs. Azure enables cross platform developer operations, including agile development and test scenarios. 2. Compute and Scale – Both IAAS and PAAS using VMs and cloud services provides a powerful compute and elastic scalability options. Game developers can leverage Azure for turn based, Async Game play, game state management, timer, scheduler, game AI (Artificial Intelligence) and logic. 3. Game Services -Identity, end user account management and authentication can be easily managed for cross platform games using Azure built in services. Sendgrid enables email, Twilio can help integrate SMS and Voice calls. Social networks like Facebook,Twitter, Microsoft Account, and Google Account can even be managed through Azure Mobile Apps Services. Custom Account management is also possible through the above mentioned services. Score management, Leader board, Matchmaking, achievements, game artifacts Storage, Roaming data are just a few that can be implemented using Azure App services, worker and web roles and custom API management services. In-game communication features like chat, challenging or inviting friends and sending notifications can also be powered by Azure Mobile Apps Services and Notification hub. 4. Publisher Services – Game Analytics and Telemetry are a publisher’s best friend to monetize their games. Application Insights provides great support for Game Analytics and can diagnose crashes so that developers can fix the problems before they have a significant impact on games as well as analyze usage patterns to find out how players play the games and collect important insights. Azure Event hubs and Microsoft Azure IoT services enables Game Telemetry using Microsoft Azure. HDInsight can provide new insights from unstructured raw game data. With Azure Machine Learning, millions of daily data-rich objects including preferred game modes, game length etc. can be analyzed and processed with trained and predictive models for enhanced end user experiences.