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Mobile push notifications: Help or hindrance?

Publicado em 3 março, 2016

CMO Lead, Azure Mobile Engagement

 

Have you ever wondered if mobile push notifications are still an effective way to reach your customers? When done right, mobile notifications can engage your audience and help deliver the best ROI. The problem is, few are actually doing it right today. Everyone has their own mobile device preferences making engagement difficult to achieve. However, in-app messages have proven to significantly increase user loyalty.

Take a good look at your push notification strategy to ensure it’s helping, rather than hindering your mobile app’s success. Check out the infographic below on the right and wrong ways to leverage push notifications and key analytics you should be measuring.

Microsoft_PushNotifications_FNL

To learn more about how Microsoft can help you do push notifications right and increase app usage, check out Azure Mobile Engagement