The key to a data-driven culture: Timely insights

Data di pubblicazione: 3 ottobre, 2019

General Manager, Azure Data & AI

A data-driven culture is critical for businesses to thrive in today’s environment. In fact, a brand-new Harvard Business Review Analytic Services survey found that companies who embrace a data-driven culture experience a 4x improvement in revenue performance and better customer satisfaction.

Foundational to this culture is the ability to deliver timely insights to everyone in your organization across all your data. At our core, that is exactly what we aim to deliver with Azure Analytics and Power BI, and our work is paying off in value for our customers. According to a recent commissioned Forrester Consulting Total Economic Impact™ study, Azure Analytics and Power BI deliver incredible value to customers with a 271 percent ROI, while increasing satisfaction by 60 percent.

Our position in the leaders quadrant in Gartner’s 2019 Magic Quadrant for Analytics & BI, coupled with our undisputed performance in analytics provides you with the foundation you need to implement a data-driven culture.

But what are three key attributes needed to establish a data-driven culture?

First, it is vital to get the best performance from your analytics solution across all your data, at the best possible price.

Second, it is critical that your data is accurate and trusted, with all the security and privacy rigor needed for today’s business environment.

Finally, a data-driven culture necessitates self-service tools that empower everyone in your organization to gain insights from your data.

Let’s take a deeper look into each one of these critical attributes.

Performance

When it comes to performance, Azure has you covered. An independent study by GigaOm found that Azure SQL Data Warehouse is up to 14x faster and costs 94% less than other cloud providers. This unmatched performance is why leading companies like Anheuser-Busch Inbev adopt Azure.

“We leveraged the elasticity of SQL Data Warehouse to scale the instance up or down, so that we only pay for the resources when they’re in use, significantly lowering our costs. This architecture performs significantly better than the legacy on-premises solutions it replaced, and it also provides a single source of truth for all of the company’s data.” - Chetan Kundavaram, Global Director, Anheuser-Busch Inbev

Security

Azure is the most secure cloud for analytics. This is according to Donald Farmer, a well-respected thought leader in the data industry, who recently stated, “Azure SQL Data Warehouse platform offers by far the most comprehensive set of compliance and security capabilities of any cloud data warehouse provider”. Since then, we announced Dynamic Data Masking and Data Discovery and Classification to automatically help protect and obfuscate sensitive data on-the-fly to further enhance your data security and privacy.

Insights for all

Only when everyone in your organization has access to timely insights can you achieve a truly data-driven culture. Companies drive results when they break down data silos and establish a shared context of their business based on trusted data. Customers that use Azure Analytics and Power BI do exactly that. According to the same Forrester study, customers stated.

Azure Analytics has helped with a culture change at our company. We are expanding into other areas so that everyone can make informed business decisions.”  — Study interviewee

“Power BI was a huge success. We’ve added 25,000 users organically in three years.”  — Study interviewee

Only Azure Analytics and Power BI together can unlock the performance, security and insights for your entire organization. We are uniquely positioned to empower you to develop a data-driven culture needed to thrive. We are excited to see customers like Reckitt Benckiser, choose Azure for their analytics needs.

"Data is most powerful when it's accessible and understandable. With this Azure solution, our employees can query the data however they want versus being confined to the few rigid queries our previous system required. It’s very easy for them to use Power BI Pro to integrate new data sets to deliver enormous value. When you put BI solutions in the hands of your boots on the ground—your sales force, marketing managers, product managers—it delivers a huge impact to the business."  — Wilmer Peres, Information Services Director, Reckitt Benckiser

When you add it all up, Azure Analytics and Power BI are simply unmatched.

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Gartner, Magic Quadrant for Analytics and Business Intelligence Platforms, 11 February 2019, Cindi Howson, James Richardson, Rita Sallam, Austin Kronz

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