Digital marketing

Engage with customers around the world with rich, personalized digital marketing experiences. Quickly build and launch digital campaigns that automatically scale based on customer demand. Analyze and improve campaign effectiveness with the power of data analytics.

Real Madrid

"We can create a one-to-one relationship with fans around the planet with the Microsoft solution, connecting this huge community of people and making the experience of being a supporter of Real Madrid much better."

José Ángel Sánchez, CEO, Real Madrid

Create personalized and timely customer experiences

Different customers have different content needs. Our digital marketing platform rapidly launches and updates your marketing site based on user behavior, customer feedback, or competitor moves. And, impactful digital marketing campaigns also require connecting with your customers at the right time and place. Build companion mobile apps to share contextual content and special offers with your customers on the go.

Create digital marketing solutions with Azure.
Optimize data with marketing campaign tools.

Optimize with data, not best guesses

You have one goal—increase campaign performance to win new customers and drive more revenue for your business. Customer behavior provides insight into what’s working and what isn’t. When equipped with marketing campaign tools, you can use data and predictive analytics to understand customer profiles and improve overall effectiveness of your campaigns.

Pier 1 Imports
"Although the Pier 1 Imports brand is the same as it has been for more than 50 years, we are continually getting better at identifying what our customer wants, using Microsoft Azure Machine Learning and resulting data insights."

Sharon Leite, EVP Sales and Customer Experience

Stay ahead of the competition

Time to market is critical for marketing campaigns. Your development team can quickly build digital marketing experiences using their existing skills and tools. And with the support of content management solutions, your campaign owner can create content directly on the website. Preview changes in real time and push them live in seconds.

Be quick to market with a digital marketing platform.
Scale your digital marketing solution efficiently.

Be prepared when your campaign takes off

When your campaign is wildly successful, make sure you’re ready for the highest level of customer demand. To get maximum performance on regional campaigns, deploy them in datacenters closer to your customers. While some services charge for ongoing maximum capacity, Azure will scale up and down automatically to save your campaign budget.

Hogarth
"Thanks to the elastic nature of Azure, the site was able to handle very high levels of traffic from around the world and the launch was a success."

Mark Rodger, Head of Implementation for I/AM

Jumpstart digital marketing in your organization

Related solution architectures

简单的数字营销网站利用内容管理系统轻松入门,无需编码技巧,即可通过浏览器实时轻松维护网站上的消息。

Simple digital marketing website

Start simple with the content management system that enables you to easily maintain the messaging on your website in real-time, from a browser, with no coding skills.

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可缩放的 Sitecore 营销网站使用 Sitecore Experience Platform (xP),可随手掌握完整的数据、集成工具和自动化功能,并可在整个迭代生命周期吸引客户 - 这就是赢得忠实客户的必要技术基础。

Scalable Sitecore marketing website

With the Sitecore Experience Platform (xP), you have at your fingertips the complete data, integrated tools, and automation capabilities to engage your customers throughout an iterative life cycle—the technology foundation necessary to win customers for life.

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可缩放的 Episerver 营销网站让你的企业在一个平台上运行多渠道的数字营销网站,按照需求加速和放缓市场活动。利用 Episerver 的综合功能全面管理网站和市场活动效果。

Scalable Episerver marketing website

Let your business run multi-channel digital marketing websites on one platform and spin up and spin down campaigns on demand. Take advantage of the comprehensive capabilities of Episerver to manage every aspect of your site and campaign performance.

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