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Traffic Manager

Geo-route incoming traffic to your app for better performance and availability

Customers running Traffic Manager on Azure today

Choose from flexible traffic routing options

Azure Traffic Manager gives you three options for traffic routing: failover, performance, or weighted round robin. You choose the one that’s right for your application or scenario.

Reduce application downtime

Traffic Manager can improve the availability of important applications by monitoring your Azure or external sites and services and automatically directing users to a new location anytime there’s a failure.

Improve app performance and content delivery

Traffic Manager makes applications more responsive and improves content delivery times by directing users to an Azure or external location with the lowest network latency.

Distribute user traffic over multiple locations

Traffic Manager can direct user traffic to distribute it across multiple locations, such as multiple cloud services or multiple Azure web apps. Traffic Manager can use either equal or weighted load distribution.

Use with your on-premises datacenter

Traffic Manager is a popular option for on-premises scenarios including burst-to-cloud, migrate-to-cloud, and failover-to-cloud. Use it to upgrade or perform maintenance on your on-site datacenter without inconveniencing customers.

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