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Notification Hubs Pricing

Azure Notification Hubs provides a highly scalable, cross-platform push notification infrastructure that enables you to either broadcast push notifications to millions of users at once or tailor notifications to individual users. You can use Notification Hubs with any connected mobile application—whether it’s built on Azure Virtual Machines, Cloud Services, Web Sites, or Mobile Services.

Pricing Details

Notification Hubs is offered in three tiers: Free, Basic, and Standard. Base charge and quotas are applied at the namespace level. Pushes exceeding included amounts are aggregated at the subscription level for each tier.

Free Basic Standard
Base Charge per Namespace Free $10/mo $200/mo
Included pushes per Subscription per Tier 1 Million 10 Million 10 Million
Additional pushes per Subscription per Tier (price per Million Pushes)
10M – 100M Not available $1 $10
Over 100M Not available $1 $2.5
Namespaces per Tier 10 10 Unlimited 1
Hubs per Namespace 10 10 100 2
Active Devices per Namespace 500 200,000 10,000,000 3
X-plat push to individual devices
Push Variables
Telemetry Limited Limited Rich 4
Queryable Audience (registration queries)
Scheduled Push -- --
Bulk Import -- --
Multi-tenancy -- --
SLA None Covered Covered
1By default, we limit subscriptions to 10 Standard namespaces. Please contact us to lift the limit if needed.
2Upon request, we are able to increase the 100 hubs per Standard namespace limit, though we do not recommend doing so to avoid service interruptions as quotas are enforced at the namespace level.
3If the number of active devices in your namespace is expected to exceed 10M, please contact us so we can help you effectively scale further.
4Standard namespaces have access to Per Message Telemetry and Push Notification Services Feedback

Support & SLA

  • We provide technical support for all Azure services released to General Availability, including Notification Hubs, through Azure Support, starting at $29/month.
  • For Basic and Standard Notification Hub tiers, we guarantee that at least 99.9% of the time, properly configured applications will be able to send notifications or perform registration management operations with respect to a Notification Hub deployed within a Basic or Standard Notification Hub Tier. To learn more about our SLA, please visit the SLA page.


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