Traffic Manager

Route incoming traffic for high performance and availability

Product features

  • Obtain high availability with multiple automatic failover options
  • Increase app responsiveness by leveraging performance routing
  • Seamlessly combine on-premises systems and cloud systems
  • Get actionable insights based on user traffic volumes and patterns

Customers running Traffic Manager on Azure today

DNS-based load balancing

Azure Traffic Manager operates at the DNS layer to quickly and efficiently direct incoming DNS requests based on the routing method of your choice. An example would be sending requests to the closest endpoints, improving the responsiveness of your applications. Learn more.

Choose from flexible traffic routing options

Azure Traffic Manager offers four types of DNS-based traffic routing:
Failover, performance, geographic, and weighted round-robin.
Choose the one that’s right for you or combine, using nested profiles.

Reduce application downtime

Traffic Manager can improve the availability of important applications by monitoring your Azure services, or external websites and services, automatically directing users to the next best location when there’s a failure.

Improve app performance and content delivery

Traffic Manager makes your applications more responsive and improves content delivery times by directing your customers to Azure end points or an external location with the lowest network latency.

Distribute user traffic over multiple locations

Traffic Manager can direct your customer traffic and distribute it across multiple locations, such as multiple cloud services or multiple Azure web apps. Traffic Manager can also help you with your geofencing needs, using the geographic routing method.

Use with your on-premises datacenter

Traffic Manager is a popular option for on-premises scenarios, including burst-to-cloud, migrate-to-cloud, and failover-to-cloud. Use it to upgrade or perform maintenance on your on-site datacenter without inconveniencing customers.

Geographic fencing of your application users

Traffic Manager provides you with Geographic routing capabilities to ensure content localization and adherence to data sovereignty regulations. Applying geofencing allows users connecting from specific geographic regions to be routed to specific endpoints.

Obtain actionable insight about your users

Use the Traffic View capability in Traffic Manager to see where your users are connecting from and the quality of their digital experience.

Related products and services

Azure DNS

Host your DNS domain in Azure

App Service

Quickly create powerful cloud apps for web and mobile

Application Gateway

Build secure, scalable, and highly available web front ends in Azure

Start using Traffic Manager