Support elastic scale & more predictable performance
Achieve elastic scale out across thousands of databases to support temporary or sustained high-throughput application patterns—backed by the power and presence of Azure. Achieve more predictable performance regardless of service tier (Basic, Standard, or Premium) where each performance level is assigned a defined level of throughput by the service you can easily dial up or dial down performance power based on application demands. Gain more insight into database performance with dashboard views that are available programmatically or via the management portal and expose key database metrics.
Flavorous unlocked new business with an on-premises to cloud hybrid architecture that supports massive scale-out for temporal peaks.
Streamline business continuity for your critical applications
Gain peace of mind over data availability with built-in replicas and a competitive 99.95%* Microsoft-backed SLA at the database level. Enjoy more application continuity and protection against catastrophic events with built-in continuity options across the service tiers. SQL Database Premium (preview) offers active geo-replication, which allows you to create up to 4 readable secondaries in any Azure region, and control when and where to failover. Gain more control over “oops recovery” with self-service restore (preview) which offers customer control over data restoration from available data backups. In Premium, SQL Database keeps up to 35 days of backups available to you for recovery.
Learn more about business continuity with Azure SQL Database
MYOB has the ability to scale up to thousands of databases as needed backed by a disaster recovery solution and geo-redundancy.
Enjoy near-zero maintenance through a self-managed service
Remove virtually all infrastructure maintenance with SQL Database which provides automatic software patching as part of the service. Meanwhile, built-in system replicas help deliver inherent data protection, database uptime and system stability which means less hassle for developers and architects. System replicas are automatically moved to new machines which are provisioned on-the-fly as old machines fail.
Pottermore moved its application to Azure platform-as-a-service to avoid the burden of managing and maintaining virtual machines.
Drive productivity through support for familiar tools and platforms
Drive DevOps tasks such as scale out or business continuity via programmatic APIs for streamlined management as you scale to hundreds or thousands of databases. SQL Database offers a choice of management tools; REST APIs, PowerShell, the Azure Management Portal with HTML5 support, or SQL Server Management Studio and supports a choice of popular platforms and technologies, including .NET, Java, PHP, Ruby on Rails, and Node.js. Enjoy seamless development on or offline and across on-premises and cloud-designed apps with Visual Studio integration. Extend existing applications to the cloud with support for the DAC framework which helps enables movement from on-premises to cloud and vice versa.
Samsung simplified development efforts and reduced costs by 80% with their global SmartTV business. SQL Database Premium supports thousands of concurrent internet-based registrations their market-leading SmartTV line.
Enable security and compliance-related tasks
Streamline compliance-related tasks and gain knowledge about activities taking place within your database with auditing (in preview) which tracks and logs events that occur on your database. Dashboard views and alerts provide at-a-glance insight into database events and potentially indicate business concerns or security violations. Try auditing today by visiting the new Azure preview portal. Additionally, SQL Database is verified by key cloud auditors as part of the scope of key Azure compliance certifications and approvals such as HIPAA BAA, ISO/IEC 27001:2005, FedRAMP, and E.U. Model Clauses.
"The firewall and security configurations in SQL [Database] are great. Our cloud-based services are now as secure as our data-center-based services."
Blend service tiers for innovative designs
SQL Database is offered in different service tiers to support light-weight to heavy-weight database workloads, so you can move across or blend the tiers together for innovative application designs. With the power and reach of Azure, you can mix-and-match Azure services with SQL Database to meet your unique modern app design needs, drive cost and resource efficiencies, and unlock new business opportunities. Visit the SQL Database pricing page for more details.