NBC News used Windows Azure and Windows Phone to create a highly compelling app, bring it to market quickly, and use its notification technology across all major platforms.
Creates "Special Experience" for Core Audience
NBC News succeeded in its goal to create another "special experience" for its core audience.
"We want breaking news alerts to reach our millions of users as fast as possible," says Locke. "That's why we use Windows Azure. We want a strong, highly rated NBC News app to be the leading choice for digital news."
Users apparently agree that the NBC News app is a success. It's rated 4.5 stars out of 5.
Speeds Time-to-Market from Months to Days
By choosing Windows-based technologies, NBC News gained the streamlined development experience it wanted. Wyss estimates that if his team had written a highly automated notification system itself, the process would have taken months, instead of just two days.
"Windows Azure gives us a fast, easy development environment," says Wyss. "Turnaround through Windows Azure is faster than we could achieve inside our existing infrastructure. That's more cost effective, of course, but the even greater benefit is faster time-to-market. None of our competitors are standing still, and our ability to shave months off time-to-market is an important competitive advantage."
Provides Support Across Operating Systems
NBC News developers saved even more time, while expanding the reach of the notification technology, by taking advantage of its cross-platform support. A single Notification Hub can support both Windows 8 and Windows Phone 8 without additional coding—in addition to support for iOS and Android.
"We were extremely productive by using the Windows Azure Notification Hubs," says Wyss. "There was only one hub to create, and now we have only one hub to maintain for all these platforms. Our choice of Windows Azure is proving very successful."