Available in preview today, customers can implement Row-Level Security in Azure SQL Database. Row-Level Security is a programmable security feature that can be implemented in databases to enable fine-grained access over rows in a table. It can be used to control over which users can access which data.
This allows for more flexibility and data protection when multiple users or applications need to access different records in the same database tables. Row-Level Security can help organizations more easily meet organizational or industry compliance policies. Row-Level Security is managed at the database level, and it requires SQL Server Management Studio or SQL Server Data Tools to implement and manage.
For more information, go to Row-Level Security