A fluent new look for the Azure icon

Posted on May 7, 2021

Senior Product Marketing Manager

As your ally in the cloud, our Azure mission is to deliver thoughtfully designed products and services that equip you to solve challenges and invent what’s next. Our ability to meet your business and innovation needs is in part due to our growth mindset—which extends from front-end user experiences to small details like graphics and icons.

One detail updating today is the Azure “A” icon, which will be rolled out in product experiences and across related sites in the coming weeks. The new Azure icon represents the unity of Azure within the larger Microsoft family of product icons. It’s part of Microsoft's Fluent Design System, carefully crafted to produce icons that look familiar to what customers know and love, while representing the agile future of our business. The icon is used most commonly to denote the Azure product in architectures and across product experiences. Azure’s primary logo continues to be the Microsoft four square.

The new Azure product family icon. An blue Azure icon on a black background.

The new Azure product family icon

The constant evolution of the cloud industry—and your business needs—is inspiring. It drives us to deliver products and services that support your growth and adapt to your shifting requirements. Your feedback is priceless for identifying and prioritizing updates. Please let us know what you’d like to see in the future on our feedback forum.


Update on May 20, 2021: to include clarification on logo and icon usage. 

Azure. Invent with purpose.