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Today, mobility is the driving force behind how people live, work and connect with each other – and that mobile world is powered by the cloud.  In this world, customers and employees alike can share vital, real-time information to be productive on the go – and organizations can facilitate deeper, real-time engagement with customers to maximize value and transform businesses for the better.

At Microsoft, we understand the power of mobile apps and have made significant investments in cloud services that power mobile app development. Today, I’m pleased to announce that we are continuing our emphasis on this key area by acquiring leading mobile push analytics provider Capptain. Capptain will bring a vital new element to our end-to-end story for mobile app development – real-time user and push analytics.  With Capptain’s solution, organizations can analyze customer and employee behavior in real-time, and respond by pushing targeted messages, announcements, information or offers.  This information empowers organizations to provide personalized, specific content to their customers in order to maximize business opportunities.

We are hard at work integrating Capptain’s solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile apps to engage customers and employees, but also analyze and optimize that engagement. In the interim, Capptain’s existing solutions will remain available to both new and current customers.

Mobility, powered by the cloud, is how people are being more productive, more connected and more inspired every day.  We are excited to welcome the Capptain team to Microsoft, and to Azure, to help us advance that future for all our customers.


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