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Blob Storage

Massively scalable object storage for unstructured data

Scale up or down, hot, cool, or archive

Another day, another server, another rack? Not anymore. Blob storage can handle all your unstructured data, scaling up or down as your needs change. You no longer manage it, you only pay for what you use, and save money compared to on-premises storage options. Choose hot, cool, or archive storage tiers depending on how often the data is accessed. Put frequently accessed data in the hot tier, infrequently accessed data in the cool tier, and rarely accessed data in the archive storage tier.

Why choose Azure Blob Storage?

All cloud object storage is not the same. Azure offers:

Strong consistency

When an object is changed, it’s verified everywhere for superior data integrity, ensuring you always have access to the latest version.

Object mutability

Get the flexibility to perform edits in place, which can improve your application performance and reduce bandwidth consumption.

Multiple blob types

Block, page, and append blobs give you maximum flexibility to optimize your storage to your needs.

Easy-to-use geo-redundancy

Automatically configure geo-replication options in a single menu, to easily empower enhanced global and local access, and business continuity.

One infrastructure, worldwide access

Make your unstructured data available to customers anywhere through REST-based object storage. With regions around the world, it’s ideal for streaming and storing media, whether it’s live broadcast events or long-term archive of petabytes of movies and television shows. Search for hidden insights in massive object storage, through big data analytics, and give access to the right people at the right time, no matter where they are.

Any data, cloud scale

Store any type of unstructured data—including images, videos, audio, documents, and backups—with proven technology at exabyte scale. Blob storage handles trillions of stored objects, with millions of average requests per second, for customers around the world.

See how customers are using Azure Blob storage

With Avid MediaCentral | Newsroom Management in the Cloud, journalists upload or stream videos from their mobile devices to the cloud, where it’s kept in Blob storage.

"Microsoft 'gets' media. We see Microsoft as a great platform partner for us and for our customers."
Paul Thompson, Director of Strategic Solutions

Reckitt Benckiser (RB) uses Data Factory to orchestrate data collection and then brings it into Blob storage.

"When you put BI solutions in the hands of your boots on the ground—your sales force, marketing managers, product managers—it delivers a huge impact to the business."
Wilmer Peres, Information Services Director, Big Data and Analytics

Ubisoft uses Blob storage to store game data and game server logs, and the Azure global network to connect Azure service to the Ubisoft infrastructure.

"The elastic scalability of Azure is especially important with Rainbow Six Siege, because it’s a title that started out small and became hugely popular very quickly. It would be impossible to scale as we have, if we hosted it on-premises."
Sébastien Puel, Executive Producer of Rainbow Six Siege

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