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Azure Mobile Engagement now in Public Preview

Posted on February 18, 2015

Principal Group PM Manager, Azure Mobile Engagement

Back in May 2014, we acquired Capptain – a leading mobile push analytics provider.

Today we are excited to announce that Capptain is now available in Public Preview as Azure Mobile Engagement.

With this preview, we continue our Cloud First – Mobile First journey by closing the marketing loop for app publishers and marketers allowing them to engage directly with all of their users.

Azure Mobile Engagement is a SaaS-delivered, data-driven user engagement platform that enables real-time fine-grain user segmentation, app user analytics, and contextually-aware smart push notifications and in-app messaging across all connected devices.

With Azure Mobile Engagement, app publishers and marketing professionals can create cutting-edge interactions that:

Real time actionable analytics to increase app usage

Trigger engagement scenarios according to app user behavior and demographics by combining Big Data collection with real time processing. Azure Mobile Engagement can answer nearly any question relevant to your particular business needs. For example, you can create custom dashboards to measure KPIs, rapidly find and fix usage bottlenecks in the user path, track retention and stickiness, and by that determine what campaigns are driving the highest ROI. Azure Mobile Engagement’s 360° user path view, allows you to easily and continually enhance and optimize the user experience – driving higher retention rates and increased app usage.

A value added push and communications platform

Azure Mobile Engagement works flawlessly with native push notifications gateways such as Google’s GCM, Apple’s APNS or Microsoft MPNS, but it goes beyond and gives you the power to create targeted campaigns , by providing intelligent customer segments and in-app messaging capabilities.

This benefits app developers by reaching their customers in a highly effective and non-intrusive manner.

Open APIs and ease of integration

By providing open APIs and ease of integration you can leverage existing data from CRM, CMS and other business related systems. This allows you to further improve your audience targeting and protect your investments.

Data Protection & Privacy across the Globe

Microsoft has a longstanding commitment to privacy, which is an integral part of our product and service lifecycle. We work to be transparent in our privacy practices, offering customers meaningful privacy choices, and manage responsibly of the data we store. As with all Azure services, Mobile Engagement does not share or sell information derived from customers’ property. Azure Mobile Engagement is a globally deployable solution, allowing for regional or country specific data privacy laws to be upheld.

Get Started with Azure Mobile Engagement Public Preview today!