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Since announcing Azure VMware Solutions at Dell Technologies World this spring, we’ve been energized by the positive feedback we’ve received from our partners and customers who are beginning to move their VMware workloads to Azure. One of these customers is Lucky Brand, a leading retailer that is embracing digital transformation while staying true to its rich heritage. As part of their broader strategy to leverage the innovation possible in the cloud, Lucky Brand is transitioning several VMware workloads to Azure.

“We’re seeing great initial ROI with Azure VMware Solutions. We chose Microsoft Azure as our strategic cloud platform and decided to dramatically reduce our AWS footprint and 3rd Party co-located data centers. We have a significant VMware environment footprint for many of our on-premises business applications.

The strategy has allowed us to become more data driven and allow our merchants and finance analysts the ability to uncover results quickly and rapidly with all the data in a central cloud platform providing great benefits for us in the competitive retail landscape. Utilizing Microsoft Azure and VMware we leverage a scalable cloud architecture and VMware to virtualize and manage the computing resources and applications in Azure in a dynamic business environment.

Since May, we’ve been successfully leveraging these applications on the Azure VMware Solution by CloudSimple platform. We are impressed with the performance, ease of use and the level of support we have received by Microsoft and its partners.” 

Kevin Nehring, CTO, Lucky Brand

Expanding to more regions worldwide and adding new capabilities

Based on customer demand, we are excited to announce that we will expand Azure VMware Solutions to a total of eight regions across the US, Western Europe, and Asia Pacific by end of year.

In addition to expanding to more regions, we are continuing to add new capabilities to Azure VMware Solutions and deliver seamless integration with native Azure services. One example is how we’re expanding the supported Azure VMware Solutions storage options to include Azure NetApp Files by the end of the year. This new capability will allow IT organizations to more easily run storage intensive workloads on Azure VMware Solutions. We are committed to continuously innovating and delivering capabilities based on customer feedback.

Broadening the ecosystem

It is amazing to see the market interest in Azure VMware Solutions and the partner ecosystem building tools and capabilities that support Azure VMware Solutions customer scenarios.

RiverMeadow now supports capabilities to accelerate the migration of VMware environments on Azure VMware Solutions.

“I am thrilled about our ongoing collaboration with Microsoft. Azure VMware Solutions enable enterprise customers to get the benefit of cloud while still running their infrastructure and applications in a familiar, tried and trusted VMware environment. Add with the performance and cost benefits of VMware on Azure, you have a complete solution. I fully expect to see substantial enterprise adoption over the short term as we work with Microsoft’s customers to help them migrate even the most complex workloads to Azure.”

Jim Jordan, President and CEO, RiverMeadow

Zerto has integrated its IT Resilience Platform with Azure VMware Solutions, delivering replication and failover capabilities between Azure VMware Solution by CloudSimple, Azure and any other Hyper-V or VMware environments, keeping the same on-premises environment configurations, and reducing the impact of disasters, logical corruptions, and ransomware infections.

“Azure VMware Solution by CloudSimple, brings the familiarity and simplicity of VMware into Azure public cloud. Every customer and IT pro using VMware will be instantly productive with minimal or no Azure competency. With Zerto, VMware customers gain immediate access to simple point and click disaster recovery and migration capabilities between Azure VMware Solutions, the rest of Azure, and on-premises VMware private clouds. Enabled by Zerto, one of Microsoft’s top ISVs and an award-winning industry leader in VMware-based disaster recovery and cloud migration, delivers native support for Azure VMware Solutions. ”

Peter Kerr, Vice President of Global Alliances, Zerto

Veeam Backup & Replication™ software is specialized in supporting VMware vSphere environments, their solutions will help customers meet the backup demands of organizations deploying Azure VMware Solutions.

“As a leading innovator of Cloud Data Management solutions, Veeam makes it easy for our customers to protect their virtual, physical, and cloud-based workloads regardless of where those reside. Veeam’s support for Microsoft Azure VMware Solutions by CloudSimple further enhances that position by enabling interoperability and portability across multi-cloud environments. With Veeam Backup & Replication, customers can easily migrate and protect their VMware workloads in Azure as part of a cloud-first initiative, create an Azure-based DR strategy, or simply create new Azure IaaS instances – all with the same proven Veeam solutions they already use today.”  

Ken Ringdahl, Vice President of Global Alliances Architecture, Veeam Software

Join us at VMworld

If you plan to attend VMworld this week in San Francisco, stop by our booth and witness Azure VMware Solutions in action; or sit down for a few minutes and listen to one of our mini theater presentations addressing a variety of topics such as Windows Virtual Desktop, Windows Server, and SQL Server on Azure in addition to Azure VMware Solutions!

Learn more about Azure VMware Solutions.

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