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LaLiga boosts fan engagement with multiple digital channels and conversational AI built on Azure

TheMadrid-based Spanish football (soccer) organization, LaLiga, has millions offans around the world. LaLiga fans are passionate and the league is passionateabout making the game as fun as possible. To do this, LaLiga developed adigital innovation platform based on Microsoft Azure. The league now createswebsites and apps that help fans enjoy the game in new ways, including avoice-based personal digital assistant that helps fans learn more aboutplayers, teams, and the LaLiga fantasy league through conversational AI.