"To be one of the best e-commerce destinations in the US, we will have to handle millions of customers, placing tens of thousands of orders a day. That requires a top-class e-commerce system built on a flexible, open cloud platform. This is exactly what we got with Azure."
满足客户需求 - 促进销售
销售产品之前，人们必须有想购买的欲望。我们的电子商务平台可让你分析站点流量和浏览到购买的转化率，以根据客户行为确定特别优惠和新产品。创造具有目标内容和优惠的个性化购物体验，并通过全程参与 - 售前、售后和售中来增加满意度。
"Azure allows us to reinvent the way in which we attend to Iberia Express' customers and offer them new products and services, thereby enhancing the direct sales channel as a strategic aspect of the company in forthcoming years."
"During a recent flash sale, we reached 16.7 percent conversion with no payment processing slowdowns."
"Because both PaaS and App Service scale automatically for us, we are able to throw as many machines as we need at the front end, when we need them."
"We've seen a significant drop in support costs, because all our franchisees, retailers, and wholesalers now have self-service access to order reports, customer return data, marketing materials, jewelry specs, and other information that they used to have to ask customer service representatives to provide."
专注于促进销售，而不是管理 IT 基础结构
"When you're struggling with infrastructure, you're not dealing with real business issues. We used Azure to build a solution that was simple, agile, and reliable enough that we could focus on the complexities of selling flowers in a global market."
Related solution architectures
Personalized marketing is essential for building customer loyalty and remaining profitable. Reaching customers and getting them to engage is harder than ever, and generic offers are easily missed or ignored. Current marketing systems fail to take advantage of data that can help solve this problem.
The e-commerce website includes simple order processing workflows with the help of Azure services. Using Azure Functions and Web Apps, developers can focus on building personalized experiences and let Azure take care of the infrastructure.