Accelerate your business by partnering with Microsoft

Reach millions of customers with our global sales, partner ecosystem and go-to-market resources.

Why build your business on Azure?

Deliver modern experiences

Open source–friendly

Go-To-Market Services

Sell through the Microsoft ecosystem

Deliver modern experiences

Modernise and differentiate your business with flexible solutions built for on-premises, hybrid and cloud scenarios.

Learn More

Open source–friendly

Use the open-source software tools and technologies you already rely on—from Docker to Node.js to Ubuntu.

Learn More

Go-To-Market Services

Increase your visibility and exposure to new opportunities and channels with the help of our expert Go-To-Market team and globally recognized brand.

Get started

Sell through the Microsoft ecosystem

List in our marketplaces, collaborate with other Microsoft cloud partners and jointly close deals with our sales force.

Learn More

Step-by-step guidance

Follow a few steps to quickly build your Azure solution, establish a partnership with Microsoft and our partners and reach new customers using the Microsoft cloud marketplaces and co-sell opportunities.

  1. Sign up for a Free Azure Account.
  2. Familiarize yourself with Azure capabilities and watch Azure webinars.
  3. Skill up on Azure with Microsoft Learn and quickstart templates.
  4. Register for free as a Microsoft partner to help you grow.

Whether you are building from scratch, migrating from on-premise or migrating from or augmenting another cloud provider, Azure has you covered.

  1. Review the Azure developers guide, architectural guidance and development best practices if creating something new.
  2. Install Aladdin, an AI assistant, which connects you to relevant Azure docs to accomplish your work more efficiently.
  3. Migrate an existing solution using guidance for on-premises or tools from the Azure Migration Center. Plus, join the Data Accelerator program to migrate an existing SQL Database solution to Azure.
  4. Get help and on-demand assistance from Devchat and application innovation technical journeys.
  5. Engage with technical and partner communities.
  6. Create a marketing plan, pick a licensing model and decide if you will resell Azure.

Publish your solution, develop your partnerships and sell to new customers.

  1. Determine which marketplace is right for you and learn how to publish. Get additional help with a Marketplaces Consult.
  2. Promote your newly listed marketplace app using the go-to-market benefits programme.
  3. Connect with and sell through other partners.

Qualify for lead sharing with Microsoft sellers, get a prioritised Azure Marketplace listing and access advanced go-to-market services.

  1. Achieve Microsoft Partner Network Gold status to access our co-sell programme for the following benefits:
    • Lead sharing with our sellers for enterprise customers.
    • Prioritized Azure Marketplace listing.
    • Access to advanced Go-To-Market Services.
  2. Get help and guidance with the Co-Sell programmes.

Follow a few steps to quickly build your Azure practice, establish a partnership with Microsoft and partners and reach new customers using the Microsoft cloud marketplaces and co-sell opportunities.

  1. Register for free to become a Microsoft Partner and we will help you grow.
  2. Sign up for a Free Azure Account.
  3. Get free Microsoft Learn training and certification.
  4. Get going with quickstart templates.
  1. Leverage practice framework and download a practice playbook (ie. cloud application development, artificial intelligence and cloud migration) crafted from the best practices of thousands of partners.
  2. Install Aladdin, an AI assistant, which connects you to relevant Azure docs to accomplish your work more efficiently.
  3. Use Azure Marketplace to identify applications that extend your practice.
  4. Review the Azure developers guide, architectural guidance and development best practices if creating something new.
  5. Migrate an existing solution using guidance for on-premises or tools from the Azure Migration Center.
  6. Get help—as a Microsoft partner, you can get on-demand assistance from DevChat.
  7. Engage with technical and partner communities.

Promote your solution and sell to new customers.

  1. Determine which marketplace is right for you and learn how to publish.
    1. AppSource for business solutions.
    2. Azure Marketplace for technical solutions.
    3. Get additional help with a Marketplaces Consult.
  2. Create your business profile in the Microsoft Partner Center using helpful guidelines.
  3. Earn MPN Silver benefits.
    1. Access to additional Go-To-Market Services.
    2. Take advantage of priority placement in customer search page.
    3. Leverage partner incentives to grow profitability.
  4. Migrate existing customers to your new service leveraging our tools and partners.

Qualify for lead sharing with Microsoft sellers, get a prioritised Azure Marketplace listing and access advanced go-to-market services.

  1. Achieve Microsoft Partner Network Gold status to access our co-sell programme for the following benefits:
    • Lead sharing with our sellers for enterprise customers.
    • Prioritized Azure Marketplace listing.
    • Access to advanced Go-To-Market Services.
  2. Get help and guidance with the Co-Sell programmes.

Follow a few steps to quickly build your Azure managed service, establish a partnership with Microsoft and partners and reach new customers using the Microsoft cloud marketplaces and co-sell opportunities.

  1. Register for free to become a Microsoft partner and we will help you grow.
  2. Sign up for a Free Azure Account.
  3. Become a Cloud Solution Provider to offer managed services.
  4. Get free training and certification.
  5. Get going with quickstart templates.

Ready to put together your managed service offering, powered by Azure? Take advantage of an assortment of resources to help you get going.

  1. Review the Azure managed services playbook to learn how it all works.
  2. Install Aladdin, an AI assistant, which connects you to relevant Azure docs to accomplish your work more efficiently.
  3. Download a practice playbook (such as for cloud application development, artificial intelligence and cloud migration) crafted from the best practices of thousands of partners.
  4. Review the Azure developers guide, architectural guidance and development best practices if creating something new.
  5. Get on-demand technical assistance from DevChat.
  6. Engage with technical and partner communities.

Promote your service and sell to new customers.

  1. Determine which marketplace is right for you and learn how to publish.
    1. AppSource for business solutions.
    2. Azure Marketplace for technical solutions.
    3. Get additional help with a Marketplaces Consult.
  2. Create your business profile in the Microsoft Partner Center using helpful guidelines.
  3. Earn Microsoft Cloud Platform Silver or Gold competency and receive benefits.
    1. Access to additional Go-To-Market Services.
    2. Take advantage of priority placement in customer search page.
    3. Get partner incentives to grow profitability.
  4. Migrate existing customers to your new service with our migration tools and partners.
  5. Consider applying to join the Azure Expert MSP Program.

Qualify for lead sharing with Microsoft sellers, get a prioritised Azure Marketplace listing and access advanced go-to-market services.

  1. Achieve Microsoft Partner Network Gold status to access our co-sell programme for the following benefits:
    • Lead sharing with our sellers for enterprise customers.
    • Prioritized Azure Marketplace listing.
    • Access to advanced Go-To-Market Services.
  2. Get help and guidance with the Co-Sell programmes.

Have a startup business? Get help at every step with Microsoft for Startups.

"Episerver has seen significant benefits from the Microsoft Go-To-Market Services partnership. We've seen our position in the market and recurring revenue take off as a result of our co-marketing and co-selling efforts, with Episerver Digital Experience Cloud growth of more than 200 percent year-over-year."

James Norwood, Chief Marketing Officer and EVP Strategy
Epi

"Co-selling with Microsoft enables us to reach more customers in more markets and leverage Microsoft's enterprise credibility. This approach has resulted in new business with four customers to date, including Toca Boca and the Women's Tennis Association."

Aanal Bhatt, Senior Director of Channel Sales, Ooyala
Ooyala

"With Microsoft Azure, PROS quickly extended the reach of our modern commerce solutions to serve our global customer base across six continents, helping us drive more than 80 percent of our business to the cloud and 31 percent growth in subscription revenue in our first year of cloud transformation."

Andres Reiner, President and CEO, PROS
PROS