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Jet.com - E-commerce challenger eyes the top spot, runs on the Microsoft cloud

Marc Lore is perhaps best known as the creator of the popular e-commerce site Diapers.com, which was eventually sold to Amazon. Now, the entrepreneur and his team are competing head-on with the e-retailing giant through an innovative online marketplace called Jet.com. To get up and running quickly, Jet built its entire e-commerce platform, including development and delivery infrastructure, on Microsoft Azure, using both .NET and open-source technologies.

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