- Obtain high availability with multiple automatic failover options
- Increase app responsiveness by leveraging performance routing
- Seamlessly combine on-premises systems and cloud systems
- Get actionable insights based on user traffic volumes and patterns
Customers running Traffic Manager on Azure today
DNS-based load balancing
Azure Traffic Manager operates at the DNS layer to quickly and efficiently direct incoming DNS requests based on the routing method of your choice. An example would be sending requests to the closest endpoints, improving the responsiveness of your applications. Learn more.
Reduce application downtime
Traffic Manager can improve the availability of important applications by monitoring your Azure services or external websites and services, automatically directing users to the next best location when there is a failure.
Improve app performance and content delivery
Traffic Manager makes your applications more responsive and improves content delivery times by directing your customers to Azure end points or an external location with the lowest network latency.
Distribute user traffic over multiple locations
Traffic Manager can direct your customer traffic and distribute it across multiple locations, such as multiple cloud services or multiple Azure web apps. Traffic Manager can also help you with your geofencing needs, using the geographic routing method.
Use with your on-premises datacenter
Traffic Manager is a popular option for on-premises scenarios, including burst-to-cloud, migrate-to-cloud and failover-to-cloud. Use it to upgrade or perform maintenance on your on-site datacenter without inconveniencing customers.
Geographic fencing of your application users
Traffic Manager provides you with Geographic routing capabilities to ensure content localisation and adherence to data sovereignty regulations. Applying geofencing allows users connecting from specific geographic regions to be routed to specific endpoints.
Obtain actionable insight about your users
Use the Traffic View capability in Traffic Manager to see where your users are connecting from and the quality of their digital experience.
What is new with Traffic Manager
Get the latest on product updates, new features and more.
Related products and services