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Mobile game developers deliver user-requested features with Azure

Fluffy Fairy Games aims to be the most player-oriented gaming company in the world, so it uses Microsoft Azure and PlayFab to launch new features quickly, analyze player feedback with predictive insights, and innovate quickly in response. By using Azure Infrastructure as a Service (IaaS) and PlayFab back-end gaming technologies, Fluffy Fairy is transforming its games at a faster tempo, engaging mobile gamers with the features they’ve asked for, and avoiding the expense of hiring engineering and infrastructure staff to create and maintain back-end technologies—leaving employees free to focus on gaming fun. 

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