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An AI service that delivers a personalised user experience

Create optimised user experiences

Boost conversion and engagement and add real-time relevance to product recommendations, with reinforcement learning–based capabilities available only through Azure. Select hero content, optimise layouts and personalise offers with two API calls. Use Personaliser, part of Azure Cognitive Services, as a standalone personalisation solution or to complement existing ranking engines—with no machine learning expertise required.

Improve recommendations, next best actions and content offers

Use apprentice mode to validate whether Personaliser can match the results of your existing solution

Monitor and adjust the learning loop according to your parameters and KPIs with the user-friendly interface

No machine learning expertise required

Maximise business results with real-time learning

Give customers relevant experiences that improve over time based on their behaviour. Improve click-through on home pages, create personalised channels or optimise coupon offers and terms. Let AI discover what maximises results to stay on top of changing trends. Unlike recommendation engines that offer a few options from a large catalogue Personaliser presents the single best outcome for a user every time they interact with your app.

Try the interactive demo

Get up and running quickly

Embed Personaliser by adding two lines of code. Easily inspect the accuracy of predictions and optimise as needed. Personaliser works with your data in any form. Start with no data or tap into an existing dataset to jump-start reinforcement learning. After it is embedded, Personaliser can skip the learning curve. When you turn on apprentice mode, the service learns alongside your existing solution without being exposed to users until it meets your performance threshold.

Configure apprentice mode

Easily gauge how it is working

Interpret and evaluate Personaliser through the interface. Validate results by reproducing them and gauge effectiveness of parameters with a stack-ranked view. For example, evaluate the impact of age, gender and time of day on content engagement.

Evaluate your models

Comprehensive security and compliance, built in

Take charge with flexible pricing

Pay only for what you use, with no upfront costs. With Personaliser, you pay as you go based on number of transactions.

Personaliser resources

Get started


Explore best practices

Responsible implementation guidelines

Frequently asked questions about Personaliser

  • Personaliser and other Cognitive Services offerings guarantee 99.9-percent availability. No SLA is provided for the Free pricing tier. See the SLA details.
  • Personaliser learns from the collective behaviour of users, through the features or attributes about them that you send to the service. It uses this information to train a shared model that is updated with information from every interaction, improving personalisation outcomes for all users.
  • Personaliser works best when a rank call has 50 or fewer items. To personalise a choice from a larger list or catalogue, reduce the number of items by using a recommendation engine or sorting technique.

    Learn more about scalability and performance

  • Our algorithms and innovation are based on continuous work by Microsoft Research and on applied use of Personaliser in Microsoft businesses such as Xbox and Windows. Learn more about our approaches and reinforcement learning.
  • Personaliser works with or without user sign-in but delivers richer, more relevant interactions for signed-in users.
  • Yes. Personaliser learns in the background, in real time, via apprentice mode. When the service has learned enough from users' actions to approximate your existing personalisation system, you can use Personaliser in production with confidence to let it learn by interacting with your users and support a positive user experience.

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