Notification Hubs pricing

Azure Notification Hubs provides a highly scalable, cross-platform push notification infrastructure that enables you to either broadcast push notifications to millions of users at once or tailor notifications to individual users. You can use Notification Hubs with any connected mobile application—whether it’s built on Azure Virtual Machines, Cloud Services, Web Sites, or Mobile Services.

Pricing Details

Notification Hubs is offered in three tiers: Free, Basic, and Standard. Base charge and quotas are applied at the namespace level. Pushes exceeding included amounts are aggregated at the subscription level for each tier.

Free Basic Standard
Base Charge per Namespace Free $-/mo $-/mo
Included pushes per Subscription per Tier 1 Million 10 Million 10 Million
Additional pushes per Subscription per Tier (price per Million Pushes)
10M – 100M Not available $- $-
Over 100M Not available $- $-
Namespaces per Tier 100 100 Unlimited 1
Hubs per Namespace 100 100 100 2
Active Devices per Namespace 500 2,00,000 100,00,000 3
X-plat push to individual devices
Push Variables
Telemetry Limited Limited Rich 4
Queryable Audience (registration queries)
Scheduled Push
Bulk Import
Multi-tenancy
SLA None Covered Covered
1By default, we limit subscriptions to 10 Standard namespaces. Please contact us to lift the limit if needed.
2Upon request, we are able to increase the 100 hubs per Standard namespace limit, though we do not recommend doing so to avoid service interruptions as quotas are enforced at the namespace level.
3If the number of active devices in your namespace is expected to exceed 10M, please contact us so we can help you effectively scale further.
4Standard namespaces have access to Per Message Telemetry and Push Notification Services Feedback

Support & SLA

  • We provide technical support for all Azure services released to General Availability, including Notification Hubs, through Azure Support, starting at $29/month.
  • For Basic and Standard Notification Hub tiers, we guarantee that at least 99.9% of the time, properly configured applications will be able to send notifications or perform registration management operations with respect to a Notification Hub deployed within a Basic or Standard Notification Hub Tier. To learn more about our SLA, please visit the SLA page.

FAQ

  • An Azure subscription helps you organise access to cloud service resources, where Notification Hubs is a resource. A Namespace is a grouping mechanism which may contain multiple notification hubs and sits in one region. A hub is an engine which simplifies push and sends notifications to cross-platform applications with features in Notification Hubs.

  • Pushes include all notifications delivered to the platform notification services (e.g. Windows Notification Service, Apple Push Notification Service, Google Cloud Messaging, and Microsoft Push Notification Service).

  • Both Basic and Standard tiers do not require auto-scaling. Customers can use unlimited amount of Pushes at published rates.

  • There are no daily Push quotas.

  • Active Devices are devices eligible to receive notifications and are defined as unique registration IDs for devices using Google Cloud Messaging or Amazon Device Messaging, channel URI (Uniform Resource Identifier) for devices using Windows Notification Service or Microsoft Push Notification Service, or device token for devices using Apple Push Notification service.

  • All new registrations against any hubs within the namespace of whose Active Device quota is reached will be interrupted.

  • Go to the management portal, ServiceBus and click on your namespace then your notification hub. Under the Scale tab, you will be able to change your Notification Hubs service tier.

  • 1. The subscription has two Basic namespaces and sends 5M and 9M pushes respectively with the two – The subscription will be charged $24 for the month. $20 comes from the base charges for the two namespaces. Since pushes are aggregated at the subscription level for each tier, the subscription sent a total of 14M pushes in Basic Tier. The 4M overage results in a charge of $4.

    2. The subscription has one Free namespace, one Basic namespace, one Standard and sends 2M, 10M and 10M pushes respectively amongst the three. The Free namespace exceeds 500 Active Devices – The subscription will be charged $210. New device registrations will be interrupted and only 1M out of the 2M pushes went through at random for the Free namespace. The Basic namespace is charged $10 and the Standard namespace is charged $200 as there was no overage.

Resources

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