Azure Active Directory B2C pricing

Consumer identity and access management for the cloud

Azure Active Directory B2C is a cloud-based identity and access management solution for your consumer-facing web and mobile applications. It is a highly available global service that scales to hundreds of millions of consumer identities. Built on an enterprise-grade secure platform, Azure Active Directory B2C keeps your business and your consumers protected.

Pricing details

Azure Active Directory B2C can be purchased either on a Microsoft Enterprise Agreement (via Azure monetary commitment) or via Azure Direct. Existing Enterprise Agreement Azure monetary commitment can also be applied towards the Azure AD B2C service.

Azure Active Directory (Azure AD) B2C usage will be billed monthly based on the total number of both:

  • Stored users: users stored in the Azure AD B2C directory; and
  • Authentications: tokens issued either in response to a sign-in request initiated by a user or initiated by an application on behalf of a user (e.g. token refresh, where the refresh interval is configurable).
A separate fee will apply if you choose to provide higher levels of assurance using the per application Multi-Factor Authentication for Azure AD B2C option.

For Azure Direct customers, Azure AD B2C usage will be billed using a volume-based tiered model, as shown below.

Stored user/month General availability price
First 50,000 Free
Next 950,000 $0.0011
Next 9,000,000 $0.00094
Next 40,000,000 $0.00079
Greater than 50,000,000 $0.00063
Authentications/month General availability price
First 50,000 Free
Next 950,000 $0.0028
Next 9,000,000 $0.0021
Next 40,000,000 $0.0014
Greater than 50,000,000 $0.0007

Azure Multi-Factor Authentication for Azure AD B2C users will be charged at a flat fee of $0.03 per authentication.

For Microsoft Enterprise Agreement customers, Azure AD B2C usage will be billed at a low flat rate for each stored user and authentication, with no free tier. Azure Multi-Factor Authentication for B2C users will also be charged for at a flat rate. For pricing, please contact your Enterprise Agreement representative.

Support and SLA

  • Technical support for Azure AD B2C is available through Azure Support, starting at $29. Billing and subscription management support is provided at no cost.
  • No SLA during the period when the service is available for free.

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