“To be one of the best e-commerce destinations in the US, we will have to handle millions of customers, placing tens of thousands of orders a day. That requires a top-class e-commerce system built on a flexible, open cloud platform. This is exactly what we got with Azure.”
Mike Hanrahan, CTO, Jet.com
Give customers what they want, and drive sales
Before you can sell it, people must want to buy it. Our e-commerce platform lets you analyse site traffic and browse-to-buy conversion rates to define special offers and new products based on customer behaviour. Create personalised shopping experiences with targeted content and offers, and increase satisfaction through ongoing engagement – before, after and at the point of sale.
“Azure allows us to reinvent the way in which we attend to Iberia Express’ customers and offer them new products and services, thereby enhancing the direct sales channel as a strategic aspect of the company in forthcoming years.”
Transact more sales, more often and more securely
More customers mean more transactions. Make sure that you’re ready to handle every transaction smoothly by designing an e-commerce purchasing experience that’s simple to navigate. Then, deploy it on a secured and compliant e-Commerce platform.
“During a recent flash sale, we reached a 16.7 per cent conversion rate with no payment processing slowdowns.”
Have the capacity to meet customer demand
You need an e-commerce solution that adapts to the size and seasonality of your business. When demand for your products or services takes off, predictably or unpredictably, be prepared to handle more customers and more transactions automatically. Plus, take advantage of cloud economics by only paying for the capacity you use.
“Because both PaaS and the App Service scale automatically for us, we are able to throw as many machines as we need at the front end whenever we need them.”
Optimise every point in your supply chain
Driving sales isn’t the only way to increase your bottom line. Save money by streamlining your supply chain, reducing support costs and increasing satisfaction with your suppliers and sellers through online self-service portals. Improve inventory management and reduce delivery costs using order information and historic customer data.
“We’ve seen a significant drop in support costs, because all of our franchisees, retailers and wholesalers now have self-service access to order reports, customer return data, marketing materials, jewellery specs and other information that they used to have to ask customer service representatives to provide.”
Focus on driving sales, not managing IT infrastructure
Your core business is selling – not IT. Take advantage of pre-built services in the cloud to create an e-commerce solution that enhances your sales performance and leaves the infrastructure management to your cloud provider.
“When you’re struggling with infrastructure, you’re not dealing with real business issues. We used Azure to build a solution that was simple, agile and reliable enough so that we could focus on the complexities of selling flowers in a global market.”
Get pre-built e-commerce solutions
Find and deploy popular commerce frameworks from the Azure Marketplace to quickly launch and easily update your end-to-end e-commerce solution.