No matter what you sell, you need secure and scalable e-commerce solutions that meet the demands of both your customers and business. Engage customers through customised products and offers, process transactions quickly and securely and focus on fulfilment and customer service.
"To be one of the best e-commerce destinations in the US, we will have to handle millions of customers, placing tens of thousands of orders a day. That requires a top-class e-commerce system built on a flexible, open cloud platform. This is exactly what we got with Azure."
Give customers what they want, and drive sales
Before you can sell it, people must want to buy it. Our e-commerce platform lets you analyse site traffic and browse-to-buy conversion rates to define special offers and new products based on customer behaviour. Create personalised shopping experiences with targeted content and offers, and increase satisfaction through ongoing engagement – before, after and at the point of sale.
"Azure allows us to reinvent the way in which we attend to Iberia Express' customers and offer them new products and services, thereby enhancing the direct sales channel as a strategic aspect of the company in forthcoming years."
Transact more sales, more often and more securely
More customers mean more transactions. Make sure that you’re ready to handle every transaction smoothly by designing an e-commerce purchasing experience that’s simple to navigate. Then, deploy it on a secured and compliant e-Commerce platform.
"During a recent flash sale, we reached 16.7 percent conversion with no payment processing slowdowns."
Have the capacity to meet customer demand
You need an e-commerce solution that adapts to the size and seasonality of your business. When demand for your products or services takes off, predictably or unpredictably, be prepared to handle more customers and more transactions automatically. Plus, take advantage of cloud economics by only paying for the capacity you use.
"Because both PaaS and App Service scale automatically for us, we are able to throw as many machines as we need at the front end, when we need them."
Optimise every point in your supply chain
Driving sales isn’t the only way to increase your bottom line. Save money by streamlining your supply chain, reducing support costs and increasing satisfaction with your suppliers and sellers through online self-service portals. Improve inventory management and reduce delivery costs using order information and historic customer data.
"We've seen a significant drop in support costs, because all our franchisees, retailers, and wholesalers now have self-service access to order reports, customer return data, marketing materials, jewelry specs, and other information that they used to have to ask customer service representatives to provide."
Focus on driving sales, not managing IT infrastructure
Your core business is selling – not IT. Take advantage of pre-built services in the cloud to create an e-commerce solution that enhances your sales performance and leaves the infrastructure management to your cloud provider.
"When you're struggling with infrastructure, you're not dealing with real business issues. We used Azure to build a solution that was simple, agile, and reliable enough that we could focus on the complexities of selling flowers in a global market."
Jumpstart e-commerce in your organisation
Deploy prebuilt e-commerce solutions
AbanteCart is a free, community-based e-commerce application with third-party marketplace extensions to generate additional revenue.
nopCommerce is a universal e-commerce platform that combines the best of open source and commercial software to power all types of sites.
Build your own e-commerce solutions with help from our trusted partners
Catapult Systems is a global modern digital solutions and services firm that specialises in emerging and business-critical technologies.
Related solution architectures
Personalized marketing is essential for building customer loyalty and remaining profitable. Reaching customers and getting them to engage is harder than ever, and generic offers are easily missed or ignored. Current marketing systems fail to take advantage of data that can help solve this problem.
The e-commerce website includes simple order processing workflows with the help of Azure services. Using Azure Functions and Web Apps, developers can focus on building personalized experiences and let Azure take care of the infrastructure.
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