Business SaaS apps

Better serve and engage your customers. Use business insights and intelligence from Azure to build software-as-a-service (SaaS) apps that provide operational efficiency, data security and flexible scale, while creating a two-times larger revenue opportunity compared to building traditional packaged apps, according to the AMI-Partners Global Model.


“We were able to implement our vision at warp speed. That left us more time to spend optimising the user experience.”

Dima Kovalev, Product Manager at Uber

Achieve operational efficiency

Get predictable costs to scale your business model along with insights into usage patterns as your business grows. With monitoring tools and machine learning at your fingertips, you’ll create the operational environment that your SaaS app requires.

“We’ve migrated more than 800 of our databases to elastic pools. Each are grouped into a mixture of standard and premium elastic pools which allow us to offer tiered performance and pricing options to our customers. Since the migration, we’ve closed two data centres in San Jose, CA and Newark, NJ and we’re proud to say GEP is now a data centre-free company. SQL Database brings huge cost savings to us in the long run – in the 2016 financial year alone, the adoption of elastic pools will save us a quarter of a million dollars.”

Dhananjay Nagalkar, VP of Technology

Protect your customers’ data

Create the secure environment that your customers demand. Isolate data in separate databases using SQL Database to help ensure consistent performance and data security, without adding additional operational or management costs. Plus, use built-in threat detection and Active Directory authentication to help prevent unauthorised access.

“By separating databases between development, staging and live environments, we can offer our customers robust performance isolation matched to scale – a huge win.”

Morten Christensen, Technical Lead

Create engaging user experiences

Deliver rich, interactive visualisations to help customers to gain insights into their data and to create new revenue streams for you to use Power BI Embedded. Deploy sophisticated features with minimal code, such as image recognition, using Cognitive Services APIs. Create rich, personalised experiences and recommendations with ready-to-use machine learning algorithms.

“We’ve been able to easily embed data analytics in our solution, which will provide customers with a higher level of business intelligence of their key processes.”

Alain Gentilhomme, Chief Technology Officer

Global scale and a flexible platform

Whether moving to the cloud or starting from scratch, get the tools and services that you need to build on a reliable cloud platform that scales and globally grows with your business.

“Working with Azure means we can deliver software faster, react quickly to customer demands and scale solutions when demands increase.”

Henry Been, Software Architect

Microsoft AppSource

List your app and reach more customers for your business apps

AppSource is the premier destination to market and distribute your apps, content packs and add-ins, all backed by a brand that billions of customers already know and trust. Showcase your apps that work with Dynamics, Office, Power BI, Azure and more.

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