Cognitive Services pricing – Bing Search API

Make your apps smarter with search APIs capabilities.

Bing Entity Search brings rich context about people, places, things and local businesses to your apps, blog or website for a more engaging user experience. It will identify the most relevant entity based on your searched term and provide primary details about those entities. Entities span multiple international markets and market types including information about famous people, places, movies, TV shows, video games and books. Local business information is currently available only in the en-US market.

Pricing details

Instance Transactions per second (TPS) Features Price
Free 1 TPS Bing Entity Search 1,000 free transactions per month
Standard 100 TPS Bing Entity Search $3 per 1,000 transactions
Bing Entity Search API is also available as a part of Bing Search Plans that provide greater value and flexibility. See pricing details for relevant Bing Search Plans below –
Bing Search v7 S1 250 TPS Bing Web Search
Bing Image Search
Bing News Search
Bing Video Search
Bing Entity Search
Bing Autosuggest*
Bing Spell Check*
$7 per 1,000 transactions
$7 per 25,000 transactions*
Optional Bing Statistics Add-in $1 per 1,000 transactions
Bing Search v7 S6 100 TPS Bing Web Search
Bing Entity Search
$4 per 1,000 transactions
Optional Bing Statistics Add-in $1 per 1,000 transactions

Bing Search v7 S1 offering

Web Search responses will incorporate and rank query-appropriate web results, image, news, video, entity and related search answers. Spell checking will be included in the query response.

This bundle also includes additional answers such as time zone, unit conversion, translation and calculator when appropriate.

This tier also offers higher transactions per second (TPS) limits, and the ability to call Auto Suggest * and Spell Check * APIs.

Bing Search v7 S6 offering

Web Search responses will automatically incorporate and rank query-appropriate web results and entity search results where available. Spell checking included in the query response.

Support and SLA

  • Free billing and subscription management support are included.
  • We guarantee that Cognitive Services running in the standard tier will be available at least 99.9 per cent of the time. No SLA is provided for the free trial. Read the SLA


  • The below table provides a list of available end-points for each API. The response for the same end-point of Bing Web Search API may vary depending on the Tier purchased. Refer to the next question for details.

    Included APIs Endpoints Available in Tiers
    Bing Web Search S1-S8
    Bing Image Search S1, S3, S7, S8
    Bing News Search S1, S5, S8
    Bing Video Search S1, S4, S7, S8 S1, S6
    Bing Autosuggest S1, S2
    Bing Spell Check S1, S2
    Bing Visual Search S9
  • No, the Bing Web Search API is curtailed to meet the specific offering of each Tier. For example, Tier S3 is meant for customers wanting to utilise only web search results and images in their applications. The customers also have an option of calling just a specific end-point within a tier, in which case their transactions will count against the overall bundle transactions (for example in Tier S3 a customer can just call the Image API end-point and make 400 transactions and can call the Web Search API end-point for 600 transactions and the total will be counted as 1,000 transactions).

  • No, the two APIs could potentially return different results even if you are only looking for images. For example, for a certain type of query, Bing Web Search API may return a combination of web results, videos and news but may not return images. However, for the same query, the Bing Image Search API may return images.

  • Tiers are priced based on the number of transactions. As an example, for Tier S3, the price per 1,000 transactions is $4. At the end of billing period if 12,000 transactions are logged for the Bing Web Search API and 1,000 transactions are logged for the Bing Image Search API, then you will be billed for $52 calculated as $4*(13,000/1000).

  • Bing Spell Check and Bing Autosuggest APIs are billed in 25,000-transaction increments in Tier S1. In contrast, other APIs are billed in 1,000-transaction increments in Tier S1.

    Example: You have subscribed to Tier S1 and at the end of the billing period 15,000 transactions are logged for the Bing Web Search API, 3,000 transactions are logged for the Bing Video Search API and 25,000 for the Bing Autosuggest API. In this case, the approximate bill would be $133 calculated by $7*((15,000+3,000)/1,000) + $7*(25,000/25,000).

    Note: For billing, only the endpoint is considered and not the requested response. For example, calling the Bing Web Search API only for image response will be counted towards the Bing Web Search API and not towards the Bing Image Search API.

  • Bing Statistics is an add-in that you can purchase from Azure Portal along with one of the S1 to S9 Tiers of Bing APIs. This add-in is charged at $1 per 1 unit of subscribed Tier. For example, if you subscribe to S1 Tier with the Bing Statistics Add-in and make 2,000 calls to the Bing Web Search API and 25,000 calls to Bing Spell Check, you will be charged $24 for 3 units – 2 for Bing Web Search API and 1 for Bing Spell Check – including $1 extra on top of $7 price of the Bing S1 bundle.

  • Bing Statistics Add-in is only available with the Bing APIs’ Tiers S1 to S9. It is not available for the standalone API offerings. However, Bing Statistics does provide metrics for all the endpoints included in various Tiers. It is also not available for any other APIs on Cognitive Services apart from the Bing APIs (through S1 to S9 Tiers).


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