The Azure for Executives Podcast
Hear from experts, luminaries, and Microsoft partners about the latest industry news, investments, updates, and relevant technologies.
Proven Field-Tested Sales Tactics to Explode Commercial Marketplace Sales with James Mastan
In this episode, James Mastan of Audienz talks about The Business Transformation Playbook for the Azure Marketplace how to effectively go-to-market from the perspective of sales, marketing, operations, and other non-technical factors.
When organizations decide to sell their solutions through the Microsoft Commercial Marketplace, it isn’t unusual for them to start by thinking about the technology behind the solution. There are many types of solutions in the marketplace and this can be a natural place to start focusing.
However, when our team engages with a potential marketplace partner such as Audienz, we start with a business conversation because we have come to understand that the success of a solution depends heavily on factors outside of the technology involved.
A business and marketing leader focused on data and performance-driven, collaborative, entrepreneurial marketing and product strategies excelling at driving high ROI and tangible business results.
Follow James on LinkedIn.
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