Mobile Engagement

Increase app usage and user retention

Real-time actionable analytics

Combine big data collection with real-time processing to trigger engagement scenarios according to your customers’ behaviour and demographics. Azure Mobile Engagement answers almost any question about your business needs. Create customised dashboards to measure key performance indicators (KPIs). Quickly find and fix usage bottlenecks in the customer path. Track retention and stickiness, and determine which campaigns are driving the highest ROI. Use the 360° user path view in Mobile Engagement to continually enhance and optimise the customer experience – driving higher retention rates and increased app usage.

Dynamic segmentation

Segment your customers based on behavioural analytics data; technical information, such as platform, screen size and geolocation; and previous campaign feedback, such as from customers who saw an earlier e-commerce offer. Target customers on the Android platform who opened the app once and never came back. Target customers on the iOS platform whose app has crashed to acknowledge the issue and inform them about an upcoming fix. You benefit by reaching your customers in a highly effective and non-intrusive way.

Value-added push and communications

Mobile Engagement works very well with native push-notification gateways such as Google Cloud Messaging (GCM), Apple Push Notification service (APNs) and Microsoft Windows Push Notification Services (WNS). It lets you send targeted notifications, polls and in-app notifications with text and rich HTML payloads. Personalise the notifications with data captured from app usage like usernames and genders. Send multi-language notifications targeting the specific locales of your customers. Schedule notifications in advance and get feedback on their effectiveness by getting statistics about how many customers saw the notifications and took action.

Open APIs and ease of integration

With open APIs and ease of integration, use existing data from customer relationship management (CRM), content management system (CMS) and other business-related systems. This lets you improve your audience and targets, and protects your investments. Import or export data from the system to fit your needs.

Global data protection and privacy

Microsoft has a longstanding commitment to privacy, which is an integral part of our product and service lifecycle. We work to be transparent in our privacy practices, offering you meaningful privacy choices, and we responsibly manage the data that we store. As with all Azure services, Mobile Engagement doesn’t share or sell information derived from customers’ property. Mobile Engagement is a globally deployable solution that upholds regional and country-specific data privacy laws.

Related products and services

App Service

Create web and mobile apps for any platform and any device

API Management

Publish APIs to developers, partners and employees securely and at scale

Notification Hubs

A scalable push-notification engine for quickly sending millions of messages

Getting started with Mobile Engagement