Personaliser
An AI service that delivers a personalised user experience
Create optimized user experiences
Boost conversion and engagement, and add real-time relevance to product recommendations, with reinforcement learning–based capabilities available only through Azure. Select hero content, optimize layouts, and personalize offers with two API calls. Use Personalizer, part of Azure Cognitive Services, as a standalone personalization solution or to complement existing ranking engines—with no machine learning expertise required.
Improve recommendations, next best actions, and content offers
Use apprentice mode to validate whether Personalizer can match the results of your existing solution
Monitor and adjust the learning loop according to your parameters and KPIs with the user-friendly interface
No machine-learning expertise required
Maximize business results with real-time learning
Give customers relevant experiences that improve over time based on their behavior. Improve click-through on home pages, create personalized channels, or optimize coupon offers and terms. Let AI discover what maximizes results to stay on top of changing trends. Unlike recommendation engines that offer a few options from a large catalog, Personalizer presents the single best outcome for a user every time they interact with your app.
Try the interactive demo
Get up and running quickly
Embed Personalizer by adding two lines of code. Easily inspect the accuracy of predictions and optimize as needed. Personalizer works with your data in any form. Start with no data or tap into an existing dataset to jump-start reinforcement learning. After it's embedded, Personalizer can skip the learning curve. When you turn on apprentice mode, the service learns alongside your existing solution without being exposed to users until it meets your performance threshold.
Configure apprentice modeEasily gauge how it’s working
Interpret and evaluate Personaliser through the interface. Validate results by reproducing them, and gauge effectiveness of parameters with a stack-ranked view. For example, evaluate the impact of age, gender and time of day on content engagement.
Evaluate your models
Comprehensive security and compliance, built in
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Microsoft invests more than USD 1 billion annually on cybersecurity research and development.
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We employ more than 3,500 security experts who are dedicated to data security and privacy.
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Azure has more certifications than any other cloud provider. View the comprehensive list.
Take charge with flexible pricing
Only pay for what you use, with no upfront costs. With Personaliser, you pay as you go based on number of transactions.
Personalizer resources
Getting started
DocumentationExplore best practices
Responsible implementation guidelinesFrequently asked questions about Personaliser
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Personaliser and other Cognitive Services offerings guarantee 99.9-per cent availability. No SLA is provided for the Free pricing tier. See the SLA details.
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Personaliser learns from the collective behaviour of users, through the features or attributes about them that you send to the service. It uses this information to train a shared model that’s updated with information from every interaction, improving personalisation outcomes for all users.
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Personaliser works best when a rank call has 50 or fewer items. To personalise a choice from a larger list or catalogue, reduce the number of items by using a recommendation engine or sorting technique.
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Our algorithms and innovation are based on continuous work by Microsoft Research and on applied use of Personalizer in Microsoft businesses such as Xbox and Windows. Learn more about our approaches and reinforcement learning.
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Personaliser works with or without user sign-in but delivers richer, more relevant interactions for signed-in users.
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Yes. Personaliser learns in the background, in real time, via apprentice mode. When the service has learned enough from users’ actions to approximate your existing personalisation system, you can use Personaliser in production with confidence to let it learn by interacting with your users and support a positive user experience.