數位行銷
利用豐富的個人化數位行銷體驗，與全球客戶進行互動。快速建立和啟動能根據客戶需求自動調整的數位活動。利用資料分析的威力分析和改進活動績效。
"We can create a one-to-one relationship with fans around the planet with the Microsoft solution, connecting this huge community of people and making the experience of being a supporter of Real Madrid much better."
建立個人化和及時的客戶體驗
不同的客戶有不同的內容需求。我們的數位行銷平台根據使用者行為、客戶意見反應或競爭者的動作，快速啟動和更新行銷網站。而有強大影響力的數位行銷活動也需要在正確的時間和地點與客戶進行互動。建置行動應用程式小幫手，隨時隨地與客戶共用關聯式內容和特殊優惠。
"We can create a one-to-one relationship with fans around the planet with the Microsoft solution, connecting this huge community of people and making the experience of being a supporter of Real Madrid much better."
利用資料進行最佳化，而不是靠運氣
您有一個目標：提高活動績效以爭取新客戶並獲得更多利潤。客戶的行為能讓您了解什麼行得通、什麼行不通。配備行銷活動工具後，您可以使用資料和預測性分析，了解客戶詳細資料並改進活動的整體效率。
"Although the Pier 1 Imports brand is the same as it has been for more than 50 years, we are continually getting better at identifying what our customer wants, using Microsoft Azure Machine Learning and resulting data insights."
在競爭中保持領先
上市時間對行銷活動很重要。您的開發團隊可以使用現有的技能和工具快速建立數位行銷體驗。而且有了內容管理解決方案的支援，您的活動擁有者就可以直接在網站上建立內容。即時預覽變更並讓變更立即生效。
"In a marketing-centric organization, you cannot wait days for a new server. We go into the portal, interface directly with Azure, and launch our websites and have them running in minutes."
活動開始時請就定位
在活動取得空前成功後，請務必準備好迎接最高端的客戶需求。若要在地區性活動取得最大績效，請將活動部署在接近客戶的資料中心。雖然有些服務是按進行中的最大產能收費，但 Azure 會自動相應增加和減少，以節省您的活動開支。
"Thanks to the elastic nature of Azure, the site was able to handle very high levels of traffic from around the world and the launch was a success."
開始在組織中使用數位行銷
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