Azure PlayFab LiveOps
Live Operations to run your game as a service and keep players coming back.
Make changes quickly and keep players coming back
Live Operations is where you run your game as a service. Developers of successful live games focus on understanding their players, meeting their individual needs and cultivation long-term relationships. PlayFab has the tools that you need to be successful and build healthy communities that last for years.
Engagement and retention
Keep your players coming back to your game with a set of communication tools.
Remotely manage updates to your game assets.
Run experiments to learn fast and iterate on your game strategy.
Process payments, manage virtual currency, sell catalogue items and guard against fraud.
Game Manager web portal
Build, configure and operate your live game in a shared web portal.
Use the rule engine and events to build an achievements system.
Gain insight into targeted groups of players.
Run multiple concurrent experiments
Create and manage experiments with an interactive and self-directing user interface.
Analyse a segment of your experiment and define the percentage of the target audience in each variant.
Analyse and measure
Gain analysis using reliable experiment scorecard results with enriched statistical details.
Stores and sales
Target player segments with personalised store offers and support payments with Xbox, Steam, Google and PayPal.
Empower players to create, upload and search for moderated content.
Use server-side receipt validation to ensure that purchases are genuine.
Mint promotional coupons and virtual currencies.
Build lightweight logic processing for cases where you need server authority, but not a full dedicated game server.
Set up pre-defined actions to manage anything from prices and events to messaging lapsed players.
Try PlayFab for free and only pay when you’re ready
PlayFab is free to start and offers flexible plans for growth, including free service while in development until you reach 10,000 players.
PlayFab LiveOps resources and documentation
Get started with learning resources
Engagement and retention quickstarts
Content management quickstarts
Explore popular developer resources
Trusted by companies of all sizes
Kolibri gains key player insights and responds in real time using PlayFab.
Level Ex creates games for doctors using PlayFab
Ubisoft uses PlayFab to deliver heart-pumping play to three million players per day and engage them in hundreds of thousands of concurrent games.
Frequently asked questions about PlayFab
Visit the PlayFab Pricing overview page to learn how PlayFab pricing works, including definitions of consumption-based pricing meters.
If you’re a new customer, start for free in Development mode, which lets you connect titles currently in development to PlayFab without running up the bill.
When you’re ready to move to live mode, learn about PlayFab pricing and view the billing summary page to preview your titles’ usage amounts. For more information about the PlayFab consumption-based billing model, read the best practices guide.
PlayFab titles are in one of two states – development mode and live mode. PlayFab is free to try in development mode, which lets you connect a title currently in development without running up the bill.
A title in development mode can have only up to 100,000 users. A single account can have up to 10 titles in development mode.
Read more about development mode.
All customers get access to PlayFab web forums, documentation and tutorials. In addition, you can join the active PlayFab community in Discord, where developers share their experiences and knowledge with one another. Customers on a paid plan and at the Enterprise level get access to dedicated support, including the ability to submit tickets. Learn more about technical support.