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Azure Active Directory B2C

Secure and manage customer identities beyond your organization.

Simplify B2C management

Azure Active Directory B2C, part of  Microsoft Entra, provides highly secure digital experiences for customers, citizens, patients, or any users outside your organization with customization controls. Combine B2C and user directories in one portal to seamlessly manage access across the organization.

Single sign-on simplifies external access to your apps from anywhere.

Conditional access and multifactor authentication help protect and govern access.

A single identity management platform lets you engage with internal and external users more securely.

Developer tools make it easy to integrate identity workflow into your apps and services.

Protect and govern access

Safeguard user credentials by enforcing strong authentication and conditional access policies. Efficiently manage your B2C by ensuring that the right people have the right access to the right resources.
An email inviting a user to access applications on behalf of their company
Modules for individual customers, business customers and partners to sign in.

Engage with your customers

Secure and manage customer and partner identities beyond your organization with one identity management solution. Customize user journeys and simplify authentication with any identity including social IDs.

Integrate identity workflow into your apps

Accelerate adoption of your enterprise application by supporting single sign-on and user provisioning. Reduce sign-in friction and automate the creation, removal, and maintenance of user accounts.
A login screen for a healthcare organization
The homepage of Microsoft Entra

Unify your identity infrastructure management

Simplify the experience of managing and securing your entire identity infrastructure—including Azure AD B2C—with the Microsoft Entra admin center.

Comprehensive security and compliance, built in

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