Azure for gaming
Use the cloud to build, launch quickly and scale out your games
Customers using Azure for gaming
Regardless of which platform that you are developing games for (iOS, Android or Windows), use Azure to host your games’ back-end services, send push notifications and crunch game analytics data to drive user engagement.Watch the video
Online and social games
Handle the massive scale-out requirements of your successful online and social games with Azure. Maintain a seamless experience for gamers without having to worry about downtime or interruptions.Watch the video
PC and console games
Build and launch your games with peace of mind. Rely on Microsoft, with a long history of building AAA game titles for PCs and consoles. Azure extends this deep experience, bringing enterprise-grade features to your game development efforts.Watch the video
Why Azure for cloud gaming?
Reach your gamers worldwide
Reach your gamers wherever they are and build new user bases without any infrastructure constraints. Azure runs on Microsoft-managed data centres across 26 regions – more countries and regions than AWS and Google Cloud combined. Azure is also the first multinational cloud provider in mainland China.
Reliably scale at a moment’s notice
Automatically control traffic spikes and manage your user base. Maximise your opportunities for monetisation and handle heavy game traffic, without sacrificing performance, with highly available Azure services. Take advantage of the Azure global presence and hybrid capabilities to enable low latency and high throughput for your games in a cost-effective way.
Develop with technologies of your choice
Spend less time on development and testing, and focus on getting your games to market faster than your competition, thanks to broad support for diverse technologies, including operating systems, programming languages, frameworks, tools, databases and devices.
Build high-quality games your way
Use the game engine of your choice with Visual Studio for rapid game development. Both Unity and Unreal are deeply integrated with Visual Studio, allowing you to take advantage of powerful features, such as a rich debugger and extensive code editing, while powering your games’ back-end with Azure.
Azure cloud gaming scenarios
Build your game back-end infrastructure
Whether you have an existing game back-end infrastructure or are looking to build your system from scratch, Azure provides you with choice and flexibility. If you want to lift and shift your infrastructure to the cloud, use infrastructure as a service (IaaS) offerings such as Virtual Machines and Virtual Machine Scale Sets. With platform as a service (PaaS) services such as Azure Service Fabric and Azure App Service, focus on building your games and let Azure manage your infrastructure. Choose from a variety of storage options, from managed database services such as Azure SQL Database and Azure Cosmos DB, to MongoDB, Parse Server and DataStax Cassandra, in Azure Marketplace.
Keep players engaged
Enable multi-player scenarios and leaderboards with Azure Active Directory. Manage player retention and increase user engagement and monetisation across platforms using Azure Notification Hubs and Azure Media Services. With Notification Hubs, send personalised push notifications targeted at individual players or entire audience segments containing millions of users, across all of their devices – including iOS, Android, Windows and Kindle. With Media Services, manage media streaming and even insert video ads into your games.
Crunch big data for deeper game analytics
Build a powerful end-to-end game analytics platform on Azure using tools from the Cortana Intelligence. Manage your big data with Azure HDInsight, a fully managed first-party Hadoop distribution, or with other solutions, including Cloudera and Hortonworks from the Azure Marketplace. Analyse mobile gamers’ behaviour using services such as Azure Machine Learning and Azure Mobile Engagement to maximise app usage, user retention and monetisation.