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Azure AI Personalizer

Deliver personalized, relevant experiences for each of your users.

Azure AI Personalizer will be retired on 10/1/2026. Learn more

Create optimized user experiences

Boost conversion and engagement, and add real-time relevance to product recommendations, with reinforcement learning–based capabilities available only through Azure. Select hero content, optimize layouts, and personalize offers with two API calls. Use AI Personalizer, part of Azure AI Services, as a standalone personalization solution or to complement existing ranking engines—with no machine learning expertise required.

Get helpful resources to learn how to build AI solutions in 30 days.

Improve recommendations, next best actions, and content offers

Use apprentice mode to validate whether AI Personalizer can match the results of your existing solution

Monitor and adjust the learning loop according to your parameters and KPIs with the user-friendly interface

No machine learning expertise required

Maximize business results with real-time learning

Give customers relevant experiences that improve over time based on their behavior. Improve click-through on home pages, create personalized channels, or optimize coupon offers and terms. Let AI discover what maximizes results to stay on top of changing trends. Unlike recommendation engines that offer a few options from a large catalog, AI Personalizer presents the single best outcome for a user every time they interact with your app.

An AppCenter Demo for a Smart Hotel app being distributed to users and test run.
Data monitoring app performance and usage such as active users, daily sessions per user, session duration and top devices.

Get up and running quickly

Embed AI Personalizer by adding two lines of code. Easily inspect the accuracy of predictions and optimize as needed. AI Personalizer works with your data in any form. Start with no data or tap into an existing dataset to jump-start reinforcement learning. After it's embedded, AI Personalizer can skip the learning curve. When you turn on apprentice mode, the service learns alongside your existing solution without being exposed to users until it meets your performance threshold.

Easily gauge how it's working

Interpret and evaluate AI Personalizer through the interface. Validate results by reproducing them, and gauge effectiveness of parameters with a stack-ranked view. For example, evaluate the impact of age, gender, and time of day on content engagement.

Feature effectiveness in Microsoft Azure

Comprehensive security and compliance, built in

A security center overview in Azure showing policy and compliance data and resource security hygiene
The security center compute and apps tab in Azure showing a list of recommendations

Get started with an Azure free account


Start free. Get USD$200 credit to use within 30 days. While you have your credit, get free amounts of many of our most popular services, plus free amounts of 55+ other services that are always free.


After your credit, move to pay as you go to keep building with the same free services. Pay only if you use more than your free monthly amounts.


After 12 months, you'll keep getting 55+ always-free services—and still pay only for what you use beyond your free monthly amounts.

AI Personalizer resources

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Frequently asked questions about Computer Vision

  • AI Personalizer and other AI Services offerings guarantee 99.9-percent availability. No SLA is provided for the Free pricing tier. See the SLA details.

  • AI Personalizer learns from the collective behavior of users, through the features or attributes about them that you send to the service. It uses this information to train a shared model that’s updated with information from every interaction, improving personalization outcomes for all users.

  • AI Personalizer works best when a rank call has 50 or fewer items. To personalize a choice from a larger list or catalog, reduce the number of items by using a recommendation engine or sorting technique.

    Learn more about scalability and performance

  • Our algorithms and innovation are based on continuous work by Microsoft Research and on applied use of AI Personalizer in Microsoft businesses such as Xbox and Windows. Learn more about our approaches and reinforcement learning.

  • AI Personalizer works with or without user sign-in but delivers richer, more relevant interactions for signed-in users.

  • Yes. AI Personalizer learns in the background, in real time, via apprentice mode. When the service has learned enough from users' actions to approximate your existing personalization system, you can use AI Personalizer in production with confidence to let it learn by interacting with your users and support a positive user experience.

Start building with AI Services

Try AI Personalizer free