Make changes quickly and keep players coming back
Live Operations is where you run your game as a service. Developers of successful live games focus on understanding their players, meeting their individual needs, and cultivation long-term relationships. PlayFab has the tools you need to be successful and build healthy communities that last for years.
Engagement and Retention
Keep your players coming back to your game with a set of communication tools.
Remotely manage updates to your game assets.
Run experiments to learn fast and iterate on your game strategy.
Process payments, manage virtual currency, sell catalog items, and guard against fraud.
Use the rule engine and events to build an achievements system.
Talk to your community with push notifications, emails, and daily messages.
Content delivery network (CDN)
Upload, host, and deliver live game assets with a CDN infrastructure.
Configure your catalog of items available for in-app granting or purchase, and update at any time.
Run multiple concurrent experiments
Create and manage experiments with an interactive and self-directing user interface.
Analyze a segment of your experiment and define the percentage of the target audience in each variant.
Analyze and measure
Gain analysis using reliable experiment scorecard results with enriched statistical details.
Stores and sales
Target player segments with personalized store offers and support payments with Xbox, Steam, Google, and PayPal.
Empower players to create, upload, and search for moderated content.
Use server-side receipt validation to ensure that purchases are genuine.
Build lightweight logic processing for cases where you need server authority, but not a full dedicated game server.
Set up pre-defined actions to manage anything from prices and events to messaging lapsed players.
Comprehensive security and compliance, built in
Microsoft invests more than USD 1 billion annually on cybersecurity research and development.
We employ more than 3,500 security experts who are dedicated to data security and privacy.
Try PlayFab free and pay only when you're ready
PlayFab is free to start and offers flexible plans for growth, including free service while in development until you reach 10,000 players.
Get started with an Azure free account
After your credit, move to pay as you go to keep building with the same free services. Pay only if you use more than your free monthly amounts.
Trusted by companies of all sizes
Ubisoft uses PlayFab to deliver heart-pumping play to 3 million players per day and engage them in hundreds of thousands of concurrent games.
PlayFab LiveOps resources and documentation
Get started with learning resources
Engagement and retention quickstarts
Content management quickstarts
Frequently asked questions about PlayFab
Visit the PlayFab Pricing overview page to learn how PlayFab pricing works, including definitions of consumption-based pricing meters.
If you're a new customer, start free in Development Mode, which lets you connect titles currently in development to PlayFab without running up the bill.
When you're ready to move to live mode, learn about PlayFab pricing and view the billing summary page to preview your titles’ usage amounts. For more information about the PlayFab consumption-based billing model, read the best practices guide.
PlayFab titles are in one of two states—development mode and live mode. PlayFab is free to try in development mode, which lets you connect a title currently in development without running up the bill.
A title in development mode can have only up to 100,000 users. A single account can have up to 10 titles in development mode.
Read more about development mode.
All customers get access to PlayFab web forums, documentation, and tutorials. In addition, you can join the active PlayFab community in Discord, where developers share their experiences and knowledge with one another. Customers on a paid plan and at the Enterprise level get access to dedicated support, including the ability to submit tickets. Learn more about technical support.