Skip Navigation

Azure PlayFab

Everything you need to build and operate a live game on one platform

Keep your players coming back for more

Build and operate live games on a single platform. PlayFab gives you everything you need—game services, data analytics and live operations tools—to launch faster, extend your game’s lifecycle and reduce costs.

Games that run on PlayFab

Flight Sim
Sea of thieves
We happy few

Multiplayer Services

Cross-network identity, multiplayer servers and accessible party chat to help grow your live games


Real-time data analytics to understand and react to player behaviour in live games


Live operations to run your game as a service and keep players coming back

Multiplayer Servers

Dynamically scale dedicated Multiplayer Servers to deliver low-latency, high-reliability real-time multiplayer gameplay.

Party networking and chat

Help players build relationships and communities with PlayFab Party's seamless player-to-player communication powered by Azure Cognitive Services.

Matchmaking and groups

Help players find new friends and competitors and give players at all levels faster, higher-quality matches for more exciting and rewarding play.

Leaderboards and statistics

Track, compare and reward player success with tournaments, leaderboards and prizes.

Cross-network identity and data

Meet players on the platforms they use and let them link accounts to roam across Xbox, PSN, Nintendo and beyond.

Real-time data and analytics

Gain immediate insight into game performance and potential issues with real-time streaming, player segmentation, experiments and reports.

Data management

Import, store, process and export games data within a completely managed data environment without the need for additional engineering.

Raw event data

Get direct access to raw event data in Azure Data Explorer and interact with it using your preferred query and visualisation solutions.


Maintain compliance with the General Data Protection Regulation (GDPR), Children’s Online Privacy Protection Act (COPPA) and other government regulations.

Engagement and retention

Keep players coming back for more by understanding their behaviour through real-time segmentation and engaging them with a shared web portal and player-to-player communication.

Content management

Centrally manage remote updates to game assets with a content delivery network (CDN).


Run experiments with an interactive and self-directing user interface to learn fast and create the best strategy for your game.

Game monetisation

Process payments, manage virtual currency, sell catalogue items and guard against fraud with PlayFab Economy.


Configure custom operations and react to events in real-time to improve efficiency.

PlayFab works with all major platforms, engines, stores and more

See why other studios are using the most powerful back platform for games

Doom Eternal

Learn how id Software is accelerating its online services ambitions with PlayFab.

Id Software

Rainbow Six Siege

Ubisoft delivers world-class gaming experiences to 30 million players with help from PlayFab Multiplayer Servers.


Idle Miner Tycoon

Kolibri Games gains key player insights and responds in real time using PlayFab.

Kolibri Games

Gears of War 5

Learn how The Coalition implemented text-to-speech and other accessibility features using PlayFab.

The Coalition

Samurai Shodown

SNK converted its popular game series Samurai Shodown to PC using PlayFab as the back end to improve the player experience.


PlayFab developer resources

Role-based guides

Get to know PlayFab based on what you do.

Frequently asked questions about PlayFab

  • Visit the PlayFab pricing overview page to learn how PlayFab pricing works, including definitions of consumption-based pricing meters.
  • If you are a new customer, start free in development mode, which lets you connect titles currently in development to PlayFab without running up the bill.

    When you are ready to move to live mode, learn about PlayFab pricing and view the billing summary page to preview your titles' usage amounts. For more information about the PlayFab consumption-based billing model, read the best practices guide.

  • PlayFab titles are in one of two states—development mode and live mode. PlayFab is free to try in development mode, which lets you connect a title currently in development without running up the bill. A title in development mode can have only up to 100,000 users. A single account can have up to 10 titles in development mode.

    Read more about development mode.

  • You can change your plan in game manager using the Plan Recommendation and Plan Selection pages. Read more about account upgrades.
  • PlayFab Insights is a feature currently in preview. It is a completely managed data environment that gives you instant access to your games data without the need for additional engineering. All Insights features are billed in a virtual currency called Insights Credits. Each performance level for Insights is billed to the minute. The cost in credits for each performance level is located at the bottom of the table on the Insights Management page. Visit the Insights pricing page to understand the relationship of Insights performance settings to your cost.
  • You get access to PlayFab web forums, documentation and tutorials. In addition, you can join the active PlayFab community in Discord, where developers share their experiences and knowledge with one another. Customers on a paid plan and at the Enterprise level get access to dedicated support, including the ability to submit tickets. Learn more about technical support.
  • The PlayFab Multiplayer Servers hosting service allows you to operate a dynamically scaling pool of custom game servers in Azure. Select a pricing plan to access the service and use a limited, free quota of PlayFab Multiplayer Servers for product evaluation and testing. PlayFab Multiplayer Servers are billed on a consumption basis and billed separately.

    To get started, enable PlayFab Multiplayer Servers in game manager by selecting the Multiplayer tab. For detailed instructions, see the PlayFab Multiplayer Servers quickstart.

    Learn more about PlayFab Multiplayer Servers billing and pricing.

  • The billing summary page provides a daily snapshot of your month-to-date estimate charges. Use the information on this page to estimate what your bill will look like at the end of the month and view past months to understand trends and comparisons. The billing details page helps you determine the biggest consumers of your metered resources and how you might reduce your charges.

    Admin or billing permissions are required to view the billing summary page. See the billing summary overview to learn more.

Get started with Azure PlayFab

Get started
Can we help you?