• 4 min read

Dynatrace and the Microsoft commercial marketplace: AI-powered cloud transformation

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To support customers in getting the most from their cloud portfolio, Microsoft works with partners such as Dynatrace, an analytics and automation platform powered by causal AI, and recognized as a Leader in the 2023 Gartner® Magic Quadrant™.

In today’s digital landscape, the cloud has become a cornerstone for over 90%1 of organizations. This widespread adoption brings a growing complexity to cloud portfolios as companies navigate the challenges of migrating on-premises environments, managing hybrid workloads, and modernizing their cloud estate—all while operating under current business imperatives of speed and scale. To overcome this, organizations need to arm themselves with advanced tools that streamline manual processes as well as offer insightful analytics.

Microsoft Azure is the world’s most trusted cloud, allowing customers to build intelligent apps and solutions while seamlessly unifying technology to simplify platform management and deliver innovations efficiently and securely. To support customers in getting the most from their cloud portfolio, Microsoft works with partners such as Dynatrace. Dynatrace, an analytics and automation platform powered by causal AI, was recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Application Performance Monitoring and Observability.2

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Azure and Dynatrace, better together

With Dynatrace, customers can simplify their IT ecosystems at scale to adjust to market conditions more quickly. The Azure Native Dynatrace Service simplifies the process for businesses to migrate and optimize their cloud estate, and because the solution is available through the Microsoft commercial marketplace, customers can click-to-deploy and adjust investments based on usage.

Dynatrace recently unveiled its latest advancement in cloud management: the Dynatrace Grail Data Lakehouse. This innovative technology is part of the Azure Native Dynatrace Service, designed to adeptly manage vast amounts and types of data across cloud-native, hybrid, and multicloud environments. Grail unifies observability, security, and business data while maintaining crucial context, delivering precise and efficient analytics instantly and cost-effectively.

One of Grail’s standout features is its capability to process various logs and events without the traditional burdens of indexing, re-indexing, or schema management. This removes the preliminary requirements of creating custom scripts, tags, and indexes before data ingestion, streamlining the process significantly.

The Dynatrace platform is fully compatible with all Azure services, including Azure Spring Cloud, Azure Kubernetes Service, Azure Cosmos DB, Azure Linux, and Azure Functions. This compatibility enhances its functionality and provides near real-time monitoring capabilities.

AI-centric innovation with Dynatrace

AI is at the core of the Dynatrace platform, using predictive, causal, and generative AI together to provide root-cause analysis and deliver precise answers, intelligent automation, accurate predictions, and increased productivity. The ability to leverage AI and AIOps ensures customers can accelerate innovation and maximize automation as IT environments continue to evolve.

“Thriving in the digital era requires a unified approach to observability, security, and business data analytics. Bringing our latest platform technologies to Microsoft Azure enables more customers and teams within organizations to harness our industry-leading AI, analytics, and automation capabilities to modernize cloud operations, expedite releases of high-quality and secure software, and ensure flawless digital experiences for their users.”

—Steve Tack, SVP of Product Management, Dynatrace.

Reducing time-to-value through the Microsoft commercial marketplace

Dynatrace offerings are readily accessible through the Microsoft commercial marketplace, streamlining the process from acquisition to implementation. Marketplace simplifies the journey for businesses seeking the right cloud solutions, offering a user-friendly platform for discovery, purchase, trial, and deployment. It’s a one-stop shop where customers can explore and select from a variety of vetted solutions, like Dynatrace, that seamlessly integrate with existing technology stacks.

As IT budgets grow with increased reliance on the cloud, customers are seeking better value from their investments. Microsoft helps its customers achieve more by automatically counting eligible marketplace purchases towards their Azure consumption commitment—a contract that empowers customers to get discounts on their cloud infrastructure after agreed upon spending thresholds are achieved.

“Many of our customers have cloud commits, and we’ve identified the [Microsoft] commercial marketplace as a significant opportunity for them to become more efficient with their IT budgets and increase growth by using those commits to purchase Dynatrace.” 

—Ayla Anderson, Microsoft Alliance Manager, Dynatrace.

Many Microsoft customers are turning to the marketplace as their go-to resource for managing their cloud portfolios efficiently and confidently while empowering customers to buy how they want. The marketplace supports many buying scenarios, whether it’s a digital purchase, a private offer from a solution provider, like Dynatrace, or a deal procured by their channel partner with a multiparty private offer.

Recently, IT strategy firm Trace3 procured Dynatrace’s solution on their customer’s behalf with a multiparty private offer sold through the marketplace. Because Dynatrace’s solution is Azure benefit eligible, the purchase counted towards the customer’s Azure consumption commitment, and they received the benefits of simplified purchasing while getting more value from their cloud dollars.

Get started with marketplace and Dynatrace

By centralizing cloud investments through the Microsoft commercial marketplace, customers can achieve maximum value while getting access to the critical solutions, like those from Dynatrace, they need to drive their business forward. The Dynatrace Grail Data Lakehouse, integral to the Azure Native Dynatrace Service, will be available through the marketplace later this year.

1. How Public Cloud Strategies Help Companies Navigate Market Uncertainty.

2. Gartner, Magic Quadrant for Application Performance Monitoring and Observability, Gregg Siegfried, Mrudula Bangera, Matt Crossley, Padraig Byrne, 5 July 2023. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.