Digital marketing

Engage with customers around the world with rich, personalised digital marketing experiences. Quickly build and launch digital campaigns that automatically scale based on customer demand. Analyse and improve campaign effectiveness with the power of data analytics.

Implement your digital marketing solution

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“We can create a one-to-one relationship with fans around the planet with the Microsoft solution, connecting this huge community of people and making the experience of being a supporter of Real Madrid much better.”

José Ángel Sánchez, CEO, Real Madrid

Create personalised and timely customer experiences

Different customers have different content needs. Our digital marketing platform rapidly launches and updates your marketing site based on user behaviour, customer feedback or competitor moves. And impactful digital marketing campaigns also need to be connected to your customers at the right time and location. Build companion mobile apps to share contextual content and special offers with your customers on the go.

Create digital marketing solutions with Azure.
Optimise data with marketing campaign tools.

Optimise with data, not best guesses

You have one goal: increase campaign performance to win new customers and drive more revenue for your business. Customer behaviour provides insight into what’s working and what isn’t. When equipped with marketing campaign tools, you can use data and predictive analytics to understand customer profiles and improve the overall effectiveness of your campaigns.

Stay ahead of the competition

Time to market is critical for marketing campaigns. Your development team can quickly build digital marketing experiences using their existing skills and tools. And with the support of content management solutions, your campaign owner can create content directly on the website. Preview changes in real time and make them live in seconds.

Be quick to market with a digital marketing platform.
Scale your digital marketing solution efficiently.

Be prepared when your campaign takes off

When your campaign is wildly successful, make sure that you’re ready for the highest level of customer demand. To get maximum performance on regional campaigns, deploy them in data centres closer to your customers. Whilst some services charge for ongoing maximum capacity, Azure will scale up and down automatically to save your campaign budget.

Use the content management system you love

Find and deploy popular content management systems in the Azure Marketplace to quickly launch your digital marketing experience.

Solution architectures

Browser Application Insights CDN SQL Database Redis Cache CMS on Web App

Simple digital marketing website

Start simple with the content management system that enables you to easily maintain messaging on your website in real time, from a browser, with no coding skills.

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Application Insights Browser Sitecore ContentManagement on Web App Sitecore ContentDelivery on Web App Redis Cache Sitecore Contenton Azure SQL Sitecore Analyticson Azure SQL Azure Search

Scalable Sitecore marketing website

With the Sitecore Experience Platform (xP), you have all of the data, integrated tools and automation capabilities at your fingertips to engage your customers throughout an iterative life cycle – the technology foundation that is necessary to win customers for life.

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Other regions Application Insights Browser Traffic Manager Episerver on Web App CDN Identity provider Blob Storage SQL Database Redis Cache

Scalable Episerver marketing website

Let your business run multi-channel digital marketing websites on one platform and spin campaigns up or down on demand. Take advantage of the comprehensive capabilities of Episerver to manage every aspect of your site and campaign performance.

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Browser S torage (media, logs, and backup files) Application Insights R edis Cache (Session state and output cache) SQL Database (Umbraco DB and Session state DB) W eb App (Umbraco Frontend) W eb App (Umbraco Admin)

Scalable Umbraco CMS web app

Medium Umbraco CMS web app configured to scale and optimised for high-traffic sites. It uses two web apps, one for your front-end app and the other for your back-office app, deployed in a single region with auto-scaling enabled.

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Power BI SQL Database Machine Learning

Optimize marketing with machine learning

Learn how to build a machine-learning model with SQL Server 2016 with R Services to optimize and manage marketing campaigns.

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