“We can create a one-to-one relationship with fans around the planet with the Microsoft solution, connecting this huge community of people and making the experience of being a supporter of Real Madrid much better.”
José Ángel Sánchez, CEO, Real Madrid
Create personalised and timely customer experiences
Different customers have different content needs. Our digital marketing platform rapidly launches and updates your marketing site based on user behaviour, customer feedback or competitor moves. And impactful digital marketing campaigns also need to be connected to your customers at the right time and location. Build companion mobile apps to share contextual content and special offers with your customers on the go.
Optimise with data, not best guesses
You have one goal: increase campaign performance to win new customers and drive more revenue for your business. Customer behaviour provides insight into what’s working and what isn’t. When equipped with marketing campaign tools, you can use data and predictive analytics to understand customer profiles and improve the overall effectiveness of your campaigns.
Stay ahead of the competition
Time to market is critical for marketing campaigns. Your development team can quickly build digital marketing experiences using their existing skills and tools. And with the support of content management solutions, your campaign owner can create content directly on the website. Preview changes in real time and make them live in seconds.
Be prepared when your campaign takes off
When your campaign is wildly successful, make sure that you’re ready for the highest level of customer demand. To get maximum performance on regional campaigns, deploy them in data centres closer to your customers. Whilst some services charge for ongoing maximum capacity, Azure will scale up and down automatically to save your campaign budget.
Use the content management system you love
Find and deploy popular content management systems in the Azure Marketplace to quickly launch your digital marketing experience.
Related solution architectures
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