Big data and analytics
Deliver better experiences and make better decisions by analysing massive amounts of data in real time. Get the insight you need to deliver intelligent actions that improve customer engagement, increase revenue and lower costs.
“What excites me about what I’m doing with Azure is the ability to accelerate discovery to the point where we might be able to find treatments for cancer.”
We Feng, Professor of Computer Science, Virginia Tech
Bring together all of the data you need
Data volumes are exploding – from traditional point-of-sale systems and e-commerce websites to new customer sentiment sources such as Twitter and IoT sensors that stream data in real time using Apache Hadoop and Spark. By analysing a diverse dataset from the start, you’ll make more informed decisions that are predictive and holistic rather than reactive and disconnected.
“Being able to get very actionable insights at an individual restaurant level is game-changing. If you know specifically that a particular restaurant has a heat and speed problem, or which particular items are reported as being cold, or which particular servers are slow, or what’s causing the bottleneck, that’s game-changing, and you’re getting it in real time.”
Hold onto your most valuable asset – big data
Keep your organisation’s data indefinitely, no matter the size. Instead of making cost trade-offs on what data to hold onto, retain your data to meet regulatory and company standards at affordable prices – now possible with Hadoop and Spark technologies and the cloud.
“It’s part of our audit requirements that we keep data for seven years, and some information has to be retained for as long as 30 years. With HDInsight, we can store more data and query it as needed.”
Deliver a personalised experience to customers
Different people want different experiences. Delight your customers with a personalised experience that changes based on their behaviour, even offering recommended products that include dynamic discounts for a personalised shopping experience. Give suppliers a predictive list of things to purchase based on current order information and historic customer data.
“Until now, we haven’t had the ability to optimise the guest experience based on their specific interactions with the devices. With Azure, we can close the loop.”
Create a more cost-effective supply chain
Integrate big data from across the enterprise value chain and use advanced analytics in real time to optimise supply-side performance and save money. Embrace proactive measures with a live view into your supply chain – assess inventory levels, predict product fulfilment needs and identify potential backlog issues.
“We wanted to go beyond the industry standard of preventive maintenance to offer predictive and even pre-emptive maintenance, so that we can guarantee a higher uptime percentage on our lifts.”
Be more efficient in everything you do
Uncover insights buried in your data to optimise the way you do business. Whether organising human resources, managing supply chains or forecasting staff and customer needs, understanding the factors that affect operational efficiency is essential to streamlining your business.
“We plan to deploy Microsoft Azure technologies across all of our monitoring applications, because they enable us to orchestrate data more effectively across increasingly complex environments. We can serve remote customers, wherever they are in the world, at a level of efficiency that hasn’t been possible before.”
Complement your big data and analytics solution
Find and deploy popular applications from trusted big data and advanced analytics partners available in the Azure Marketplace.