Digital marketing
Engage with customers around the world with rich, personalised digital marketing experiences. Quickly build and launch digital campaigns that automatically scale based on customer demand. Analyse and improve campaign effectiveness with the power of data analytics.
"We can create a one-to-one relationship with fans around the planet with the Microsoft solution, connecting this huge community of people and making the experience of being a supporter of Real Madrid much better."
Create personalised and timely customer experiences
Different customers have different content needs. Our digital marketing platform rapidly launches and updates your marketing site based on user behaviour, customer feedback or competitor moves. And impactful digital marketing campaigns also need to be connected to your customers at the right time and location. Build companion mobile apps to share contextual content and special offers with your customers on the go.
"We can create a one-to-one relationship with fans around the planet with the Microsoft solution, connecting this huge community of people and making the experience of being a supporter of Real Madrid much better."
Optimise with data, not best guesses
You have one goal: increase campaign performance to win new customers and drive more revenue for your business. Customer behaviour provides insight into what’s working and what isn’t. When equipped with marketing campaign tools, you can use data and predictive analytics to understand customer profiles and improve the overall effectiveness of your campaigns.
"Although the Pier 1 Imports brand is the same as it has been for more than 50 years, we are continually getting better at identifying what our customer wants, using Microsoft Azure Machine Learning and resulting data insights."
Stay ahead of the competition
Time to market is critical for marketing campaigns. Your development team can quickly build digital marketing experiences using their existing skills and tools. And with the support of content management solutions, your campaign owner can create content directly on the website. Preview changes in real time and make them live in seconds.
"In a marketing-centric organization, you cannot wait days for a new server. We go into the portal, interface directly with Azure, and launch our websites and have them running in minutes."
Be prepared when your campaign takes off
When your campaign is wildly successful, make sure that you’re ready for the highest level of customer demand. To get maximum performance on regional campaigns, deploy them in data centres closer to your customers. Whilst some services charge for ongoing maximum capacity, Azure will scale up and down automatically to save your campaign budget.
"Thanks to the elastic nature of Azure, the site was able to handle very high levels of traffic from around the world and the launch was a success."
Jumpstart digital marketing in your organisation
Deploy prebuilt digital marketing solutions
Build your own digital marketing solutions with help from our trusted partners
Related solution architectures
Simple digital marketing website
Start simple with the content management system that enables you to easily maintain messaging on your website in real time, from a browser, with no coding skills.
Scalable Sitecore marketing website
With the Sitecore Experience Platform (xP), you have at your fingertips the complete data, integrated tools and automation capabilities to engage your customers throughout an iterative life cycle – the technology foundation necessary to win customers for life.
Scalable Episerver marketing website
Let your business run multi-channel digital marketing websites on one platform and spin campaigns up or down on demand. Take advantage of the comprehensive capabilities of Episerver to manage every aspect of your site and campaign performance.
