Grow your business

Partners with more than half their business from cloud generate 1.6X more recurring revenue than other partners.

IDC InfoDoc, Sponsored by Microsoft. "Successful Cloud Partners 2.0: What IT Solution Providers Need to Know to Build High-Performing Cloud Businesses" April 2014

Monetising the cloud with Azure

Many Microsoft partners are capitalizing on the growing cloud services market by building successful practices on Azure, and the latest IDC research shows that cloud-oriented partners are outperforming their peers by growing more quickly and profitably.

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Find success in the cloud:

  • Get ahead of the curve – Early cloud adopters are significantly outperforming their non-cloud-oriented peers. With the cloud market expected to grow to $76.1 billion (USD) by 2017, now is the time to get started.
  • Choose a target – Focus on one of two paths: small and midsize customers with a breadth offering, or go deep with large enterprises. Pick a strategy and stick with it.
  • Prepare for the transition – A short-term decrease in revenue is normal during the transition from project-based business models to recurring revenue models, but the long-term rewards—faster revenue growth, increased profitability, and higher levels of new customer acquisition—are well worth it.
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Azure partner success stories

Developer Builds Applications 30 percent Faster, Helps Customers Expand Business

“Because we create software in Microsoft Azure that we then run and maintain for our customers, they don’t have to invest resources in hardware or hiring additional IT staff. That lets them focus on growing their business instead of managing technology.”

Alex Brown, CEO, 10th Magnitude

Watch the Webinar: 10th Magnitude and IDC talk about how to monetise Azure

Santa Tracker Moves to New Service, Gives Real-Time Insight to More Than 22 Million

“By using Microsoft Azure CDN, NORAD Tracks Santa can handle the global scale and load needed to support the burst of traffic in December while also reducing costs. The solution automatically caches content on edge nodes throughout the world based on how often data must be updated. The use of multithreaded processes and client-side scripting also reduces demand on servers and helps maintain fast performance.”

Ahsan Ashraf, Senior Software Engineer at iLink Systems

TV Studio Reaches New Devices and Markets with Cloud-Based Streaming Solution

“Streaming content is immensely complex, with each device requiring TV shows in a different format. As this is an emerging market, predicting demand is difficult, so it is vital that we have a platform that is scalable and that we pay only for the services that we use. Microsoft Azure provides the cloud-based resources, technical capabilities, close working relationship with the Microsoft technical team, and commercial flexibility to deliver the seamless, high-quality experience that all3media requires and which consumers love.”

Bill Scott, COO, Easel TV.