Microsoft’s commercial marketplace helps partners connect with Microsoft’s customers, go to market with Microsoft’s sellers and partner ecosystem, and reduce operating costs and selling complexity.
Forrester interviewed 16 partners with different levels of experience selling through the storefronts, the reseller network, and the Microsoft field salesforce. Here are the four key takeaways:
- The commercial marketplace underpins multichannel sales models
- The commercial marketplace and Marketplace Rewards make it easier for partners to work with Microsoft
- The commercial marketplace makes it easier and less expensive to sell to and manage customers
- The COVID-19 pandemic is increasing marketplace importance
Download the study now to learn about best practices and recommendations that partners can follow to achieve more rapid success.