Reach more customers

Publish to the commercial marketplace and sell directly to over 4M users a month.

Extend your app’s reach

Publishing a solution to the marketplace is the first step to selling with Microsoft – plus it gives you exposure to the 4 million monthly active users that shop on Azure Marketplace.

Publish your app to start selling with Microsoft


Access 4 million monthly active users by publishing your app on the marketplace – plus get marketing support with Marketplace Rewards.


Team up with a cloud solution provider to reach more customers in a robust ecosystem of cloud partners.

With Microsoft

Accelerate growth and reach the 95 per cent of Fortune 500 companies that use Azure by selling with Microsoft field sellers.

The value of commercial marketplace for Microsoft Partners

See how the commercial marketplace supports partners’ direct salesforce through awareness and transacting capabilities, as well as the Microsoft field sales and reseller channels. Learn more in this Forrester Consulting Total Economic Impact™ study commissioned by Microsoft.

Partners estimated that the equivalent value of programme engagement in Marketplace Rewards was between USD 75,000 and USD 100,000 per quarter. Learn more in this Forrester Consulting Total Economic Impact™ study commissioned by Microsoft.

See how the storefront removes steps such as vendor setup and compliance from the sales process and integrates with partner systems to streamline deployment and ongoing management. Learn more in this Forrester Consulting Total Economic Impact™ study commissioned by Microsoft.

See how a small start-up landed a Fortune 50 client

ShookIOT develops solutions that help companies get more value from operating data to make better, faster decisions. By listing in Azure Marketplace, they were able to contend with much larger competitors and land their biggest deal to date with a Fortune 50 client.

Frequently asked questions

  • To create offers in the commercial marketplace, your organisation first needs to become a Microsoft partner by agreeing to the Microsoft Partner Agreement and accepting the Publisher agreement.

    To sign up to be a commercial marketplace publisher, go to Partner Center.

  • Microsoft AppSource surfaces line-of-business, industry and productivity applications and services that integrate into Microsoft 365, Dynamics 365 and Power Platform services.

    Azure Marketplace surfaces category and workload building block applications that IT professionals and developers can use that are built on Azure or used within Azure subscriptions themselves.

    To learn more, go to the buyer’s guide.

  • No, there’s no cost to publish offers in our commercial marketplace. We keep a small percentage of the sale as a transaction fee. This transaction fee is reduced for Azure IP Co-sell incentivised offers and for paid SaaS offers on Microsoft AppSource that are associated with one Microsoft Teams app or at least two Microsoft 365 add-ins (Excel, PowerPoint, Word, Outlook and SharePoint).
  • After you've signed up and accepted the Publisher Agreement, you’ll have access to the commercial marketplace page in Partner Center. This is where you create and manage offers and where you view analytics reports. For more information, see Welcome to the commercial marketplace.
  • Offers that are purchased in Azure Marketplace require an Azure account for billing purposes. Solutions that are used directly in Azure also require an Azure account. Solutions that are used in Microsoft 365 applications or Dynamics 365 applications require an existing subscription to Microsoft 365 or Dynamics 365 respectively.

Ready to take the next step?

Get personalised guidance on scaling your apps or building new software-as-a-service solutions with Azure. Connect with an Azure sales specialist to get started.