Azure Cognitive Services pricing

Personaliser is an AI service that delivers the right experience for your users at the right time

Microsoft is the first company making applied enterprise use of reinforcement learning a possibility with Personaliser. Its learning cycle runs at digital speed and learns from a simple reward score that optimises towards your business’ goals. Deliver smarter experiences for every user that improve over time. Unlike recommendation engines that take a few features and recommend items from a large catalogue, Personaliser takes a few items with rich features and predicts the single best outcome for the specific user on that device at that moment.

Standard pricing

The Free Tier is great to get started with the service and to learn how to use it in your application. A “transaction” is a request to create a personalised rank of items. In terms of API interactions, this may involve zero to multiple http calls to send rewards to the AI. The apprentice mode feature comes at no additional cost while in preview. The price will be updated when apprentice mode is generally available.

Instance Price Storage quota
Free 50,000 transactions free /month 10 GB
S0 First 1M transactions $- per 1000 transactions
Next 9M transaction $- per 1000 transactions
Next 90M transaction $- per 1000 transactions
Above 100M transactions $- per 1000 transactions
10 GB/1M transactions/month

We’re learning about use patterns and data volumes. Please contact us if your data storage needs to exceed the quotas.

Support and SLA

  • Free billing and subscription management support are included.
  • We guarantee that Cognitive Services running in the standard tier will be available at least 99.9 per cent of the time. No SLA is provided for the free trial. Read the SLA


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