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Azure PlayFab LiveOps

Live Operations to run your game as a service and keep players coming back.

Make changes quickly and keep players coming back

Live Operations is where you run your game as a service. Developers of successful live games focus on understanding their players, meeting their individual needs, and cultivation long-term relationships. PlayFab has the tools you need to be successful and build healthy communities that last for years.

Engagement and Retention

Keep your players coming back to your game with a set of communication tools.

Content Management

Remotely manage updates to your game assets.


Run experiments to learn fast and iterate on your game strategy.


Process payments, manage virtual currency, sell catalog items, and guard against fraud.

Game Manager web portal

Build, configure, and operate your live game in a shared web portal.


Use the rule engine and events to build an achievements system.

Player-to-player communication

Talk to your community with push notificationsemails, and daily messages.

Real-time segmentation

Gain insight into targeted groups of players.

Title data

Manage your game configuration remotely.

Content delivery network (CDN)

Upload, host, and deliver live game assets with a CDN infrastructure.

Item catalog

Configure your catalog of items available for in-app granting or purchase, and update at any time.

Run multiple concurrent experiments

Create and manage experiments with an interactive and self-directing user interface.

Segment test

Analyze a segment of your experiment and define the percentage of the target audience in each variant.

Analyze and measure

Gain analysis using reliable experiment scorecard results with enriched statistical details.

Stores and sales

Target player segments with personalized store offers and support payments with Xbox, Steam, Google, and PayPal.

User-generated content

Empower players to create, upload, and search for moderated content.

Fraud prevention

Use server-side receipt validation to ensure that purchases are genuine.

Virtual currency

Mint promotional coupons and virtual currencies.


Build lightweight logic processing for cases where you need server authority, but not a full dedicated game server.

Task scheduling

Set up pre-defined actions to manage anything from prices and events to messaging lapsed players.

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Comprehensive security and compliance, built in

Get started with an Azure free account


Start free. Get USD$200 credit to use within 30 days. While you have your credit, get free amounts of many of our most popular services, plus free amounts of 55+ other services that are always free.


After your credit, move to pay as you go to keep building with the same free services. Pay only if you use more than your free monthly amounts.


After 12 months, you'll keep getting 55+ always-free services—and still pay only for what you use beyond your free monthly amounts.

Trusted by companies of all sizes


Kolibri gains key player insights and responds in real time using PlayFab.

Level Ex

Level Ex creates games for doctors using PlayFab


Ubisoft uses PlayFab to deliver heart-pumping play to 3 million players per day and engage them in hundreds of thousands of concurrent games.

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PlayFab LiveOps resources and documentation

Get started with learning resources

Engagement and retention quickstarts

Game Manager

Push notifications

Email messages



Content management quickstarts

Title data


Experiment resources




Pricing details

Economy resources




Automation resources


CloudScript tutorials

Explore popular developer resources

Frequently asked questions about PlayFab

  • Visit the PlayFab Pricing overview page to learn how PlayFab pricing works, including definitions of consumption-based pricing meters.

  • If you're a new customer, start free in Development Mode, which lets you connect titles currently in development to PlayFab without running up the bill.

    When you're ready to move to live mode, learn about PlayFab pricing and view the billing summary page to preview your titles’ usage amounts. For more information about the PlayFab consumption-based billing model, read the best practices guide.

  • PlayFab titles are in one of two states—development mode and live mode. PlayFab is free to try in development mode, which lets you connect a title currently in development without running up the bill.

    A title in development mode can have only up to 100,000 users. A single account can have up to 10 titles in development mode.

    Read more about development mode.

  • All customers get access to PlayFab web forums, documentation, and tutorials. In addition, you can join the active PlayFab community in Discord, where developers share their experiences and knowledge with one another. Customers on a paid plan and at the Enterprise level get access to dedicated support, including the ability to submit tickets. Learn more about technical support.

Ready when you are—let's set up your Azure PlayFab free account