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Cloud economics

Successfully build your cloud business case with key financial and technical guidance from Azure

Get the most value from your Azure investment

Discover technical and financial flexibility, efficiencies and capabilities on the cloud that aren’t possible with on-premises IT infrastructure. Choose the right short- and long-term cloud solutions for your needs and get greater return on your cloud investment with key financial and technical guidance from Azure and best practices from top organisations.

Why are companies moving to the cloud?

Reduced data centre footprint

Streamline operations and focus on what matters most for your business – such as expediting app development – by reducing your data centre footprint.

OPEX pricing models

Enable future growth with flexible, pay-per-use, on-demand cloud benefits and take advantage of an operational expenditure model rather than a traditional capital expenditure model.

Staff productivity

Reduce downtime and free up your IT staff from maintenance and patching tasks to spend more time optimising and innovating.


Build a clean-energy future and make progress toward your sustainability and business goals with sustainable technologies from Azure.


Scale elastically by delivering the right amount of IT resources – for example, more or less computing power, storage, bandwidth – right when they’re needed, and from the right geographic location.

Security and compliance

Build resilience and meet compliance requirements proactively – with security that’s built from the ground up, backed by a team of experts and trusted by enterprises, governments and start-ups.


Ensure business continuity for mission-critical systems that cannot tolerate interruption in service with high-availability cloud infrastructure from Azure.


Boost workload, operational and cost efficiencies with free, enterprise-grade management tools, cost-saving offers and innovative managed services from Azure.

Explore key tips from Azure experts

Getting started

Build a successful business case and maximise the full benefit of your cloud investment. Get started with key guidelines for common technical and financial considerations – demystified by Azure experts.

Watch the Cloud Economics Overview video here

Technical considerations

Understand the basic differences between on-premises and cloud infrastructure and learn which factors are technically most critical to consider for optimising both your technical solutions and your cost structure.

Watch the video: Technical considerations for cloud migration Learn how to prepare your cloud strategy with technical considerations

Financial considerations

Learn how to use the cloud to make your IT cost structure more flexible to help you weather unexpected market changes and take advantage of new business opportunities quickly.

Read the e-book: Financial and economic considerations for cloud migration Watch the video: Financial considerations for cloud migration

See how Azure customers are optimising their cloud investment

Thomson Reuters moved its e-billing solution to cloud to create a highly extensible and scalable system for its customers using Azure platform as a service (PaaS) features.

Thomson Reuters

DNV GL invests in the future of maritime data to ensure ongoing safety at sea. Using the scalability and customer service of Azure enables DNV GL to shorten response times and deliver on its promises to customers.


Adobe runs its vast open-source application portfolio in Azure, using the enterprise-grade availability and performance to deliver outstanding customer experiences with its software.


Dentsu Aegis Network gains new business agility by migrating its entire infrastructure to the cloud with Azure, enabling the company to now provision and scale services quickly and cost-effectively.

Dentsu Aegis Network

Simplify your cloud migration and modernisation journey with the Azure Migration and Modernisation Programme

Get the right mix of best-practice guidance, resources and expert help at every stage – assessment and planning followed by migration and modernisation – holistically across your applications, data and infrastructure.

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Explore more cloud economics resources

Cost-saving offers

Learn how to maximise your cloud investment by using:

Solution assessments

Get assistance from a Microsoft solutions assessment expert or qualified partner.

Browse solutions assessments

Tools and calculators

Use free tools to plan and prepare for cloud migration:

Best practices

Get proven guidance to accelerate your cloud adoption journey with:

Manage your cloud spending

Get full visibility of your Azure investment and drive continuous cost optimisation with: