Skip Navigation

Marketplace FAQs

Answers to common questions about the Microsoft Azure Marketplace

What you need to know about Azure Marketplace

  • Azure Marketplace is an online applications and services marketplace. Customers (mostly IT pros and developers) can discover, try and buy cloud software solutions built on Azure or built for Azure. The catalog, includes over 8,000 listings, contains Azure building blocks like Virtual Machines (VMs), APIs, and Solution Templates, and SaaS Apps.

    For partners, Azure Marketplace is the launching point for all joint Go-To-Market activities with Microsoft to reach more customers. Using launch promotion, demand generation, and joint sales and marketing, partner marketplace listings can be the centerpiece of their cloud business engine.

  • Azure Marketplace is designed for IT professionals and cloud developers interested in commercial and IT software in infrastructure, developer tools, virtual machine images, and APIs.

  • The Azure Marketplace offers technical solutions and services from Microsoft and partners built to extend Azure products and services. The solution catalog spans several industry categories, including but not limited to base operating systems, databases, security and identity, networking, blockchain, developer tools, and more.

    Azure Marketplace offers SaaS applications, Virtual Machines, Solution Templates, and Azure Managed applications. Everything you need to build, deploy, and manage applications at-scale on Azure.

Azure Marketplace for Publishers

  • Azure Marketplace provides a market for publishers to promote and sell their products and services to Azure customers. Publishers will instantly gain access to 140 global markets, our 300K+ Microsoft partner ecosystem, and Azure’s network of enterprise customers including more than 90% of Fortune 500 companies and many of the world’s leading developers. New listings in Azure Marketplace are automatically offered a set of no cost Go-To-Market benefits to help drive awareness of your offer to our customer ecosystem.

  • Microsoft provides two distinct cloud marketplace storefronts – Azure Marketplace and AppSource. These storefronts allow customers to find, try, and buy cloud applications and services. Publishers grow their businesses by increasing access to Microsoft's customers and partner ecosystem. Each storefront serves unique customer needs and enables target audiences to offer the right solution or service based on who your customer is.

    Azure Marketplace target audience: IT professionals and developers, or technical users

    AppSource target audience: Line-of-business decision-makers and business owners

    Please review the Publisher Guide for more details and benefits of Azure Marketplace and AppSource

  • Start your Azure Marketplace listing by reviewing the Azure Marketplace Publisher Guide and Becoming a Publisher as your starting point. Next, submit your application by completing the Azure Marketplace Nomination Form. Once your submission has been completed, our onboarding team will review your application and contact you for the next steps.

  • Yes, you do need to be an MPN member to list in Azure Marketplace. Visit Microsoft Partner Network to get started today.

  • After your nomination submission, our onboarding team will review your application and connect with you within 1-2 business days with the next steps

  • Azure Marketplace publishers must offer software that is targeted to IT Pros or Cloud Developers and can be used to build an application on Azure. Publishers must provide a customer Service Level Agreement, privacy policy, as well as phone and online support. Various workloads have additional requirements. Please review the Azure Marketplace Participation Policies and Publisher Guide for further guidance.

  • There are no publishing fees for publishers when listing a List, Trial, or BYOL (Bring Your Own License) via Azure Marketplace.

  • When a publisher solution license is purchased via Azure Marketplace, revenues for the publisher software license are split between Microsoft and the publisher per the terms and conditions in the Marketplace Publisher Agreement. For publisher solutions with BYOL (Bring Your Own License) publishers do not incur in any transaction fee.

  • For SaaS application technical guidance: Publishers are required to be integrated with Azure Active Directory (Azure AD), a cloud-based identity service, prior to be published. Microsoft authenticates all Marketplace users with AAD, hence when an authenticated user clicks through your Trial listing in Marketplace and is re-directed to your Trial environment, you can provision the user directly into a Trial without requiring an additional sign-in step.

    For more information and to getting started with the process please click here.

  • Publishers based in the following countries can currently sell in the Azure Marketplace: Afghanistan, Albania, Algeria, Angola, Antigua and Barbuda, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Central African Republic, Chad, Chile, Colombia, Comoros, Congo, Congo (DRC), Costa Rica, Cote D'Ivoire, Croatia, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Eritrea, Estonia, Ethiopia, Fiji Islands, Finland, France, Georgia, Germany, Ghana, Greece, Guatemala, Guinea, Haiti, Honduras, Hong Kong SAR, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Korea (South), Kuwait, Laos, Latvia, Lebanon, Liberia, Liechtenstein, Lithuania, Luxembourg, Madagascar, Malawi, Malaysia, Mali, Malta, Mauritius, Mexico, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Nepal, Netherlands, The, New Zealand, Nicaragua, Niger, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, Slovakia, Slovenia, Somalia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Tajikistan, Tanzania, Thailand, Timor-Leste, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Zambia, and Zimbabwe.

Benefits and Go-To-Market Resources

  • Azure Marketplace allows publishers to showcase their solutions to millions of customers. New listings in Azure Marketplace are automatically offered a set of free Go-To-Market benefits to help drive awareness of your offer to our customer ecosystem.

  • Azure Marketplace is a launchpad for joint Go-To-Market activities with Microsoft and the doorway to a Co-sell Ready partnership opportunity. All new listings in Azure Marketplace are automatically offered a set of no cost Go-To-Market benefits to help drive awareness of your offer to our customer ecosystem. The GTM benefits deliver a variety of co-marketing and co-sell activities designed to leverage our brand, channels and ecosystem to help partners drive awareness for their solution and generate sales. No action is required by partner. As soon as an offer is published, our GTM team will reach out to the partner to begin delivery.

    For more information on our GTM benefits and ways to grow your business in marketplace please visit here.

  • Azure Marketplace solutions will be available in the Microsoft Azure management portal, and Azure Marketplace website. Cloud Developers and IT Pros using Azure will have exposure to your solution every time they log in. A subset of partner solutions are also showcased and rotated on Azure Marketplace homepage and Azure solutions page.

Billing and Payments

  • All payments from Microsoft will be processed via PayPal or Electronic Funds Transfer (EFT) monthly. We strive to pay within two months of the date the customer used the service, though the exact timing depends on the payment instrument of the customer. A 45-day escrow period applies to credit card customers.

  • Yes, if you allow a customer to change the Virtual Machine size and you have specified different prices based on Virtual Machine size in the pricing table, the new price will be billed immediately.

  • Azure Marketplace currently does not support per-node billing with Virtual Machines. Publishers can still determine a per-node billing rate with Microsoft VM billing rates by calculating the number of VMs by the number of hours used and rate per hour.

  • Please log a ticket with Microsoft Support here.

Publisher Support

  • For general application support regarding usage or troubleshooting please contact Cloud Partner Portal Support.

    For billing and subscription issues with your Azure Marketplace purchase, please contact Azure Support.

  • The Azure Marketplace forum can be found here.

  • Please visit the Azure Marketplace Publisher Guide for up-to-date resource and documentations on frequently asked questions. Additionally, you can log a ticket with Microsoft Support in the Cloud Partner Portal.

Azure Marketplace for Customers

  • Visit the Azure Marketplace web-based storefront and browse through the wide range of quality enterprise applications and solutions that are certified and optimized to run on Azure. Azure Marketplace can also be accessed through Azure Management Portal under ‘Create a Resource’. Click here to learn more.

  • Azure Marketplace is the store for IT Pros and Developers to discover technical applications built for or built on Azure. Instantly gain access to 140 global markets and solutions and offerings from our 300K+ partner ecosystem. It combines Microsoft Azure's ecosystem of solutions and services into a single, unified platform for you to discover, trial and buy solutions in a just a few clicks.

  • You can find Azure Marketplace offers via the web-based storefront, in the Microsoft Azure Management portal, or via the Azure Marketplace Command Line Interface (CLI). Once logged into the Azure Marketplace, you can discover and buy Microsoft and Partner solutions. Please note: Prepaid credits and other forms of Monetary Commitment cannot be used to pay for software license fees (except those listed here), but can be used to pay associated Azure usage charges.

  • Customers have the option of deploying to any Azure datacenter region that a publisher enables. You can select data center locations closest to their services to optimize performance and manage budget.

  • No, deletions are final. If you accidentally delete a subscription, you can easily restart it by purchasing again, but will lose any unused functionality or prepaid services so take care when deleting a subscription.

  • No, Azure will not warn you if you delete a purchase that your application depends on.

  • Dependencies are not automatically managed for Azure Marketplace offerings. Please carefully review the description of your Azure Marketplace purchase before using it to determine if there are any dependencies you need to be aware of prior to deploying the solution.

  • Currently, only free and bring-your-own-license (BYOL) Marketplace offers are available to Azure CSP and Open customers.

  • The Azure Marketplace is available to Microsoft Azure customers in the following countries:

    Algeria, Argentina, Australia, Austria, Bahrain, Belarus, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Finland, France, Germany, Greece, Guatemala, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malaysia, Malta, Mexico, Montenegro, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Trinidad and Tobago, Tunisia, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Venezuela.

Deploying a solution from Azure Marketplace

  • To migrate your Azure subscription and Azure Marketplace VMs and services, you should delete or cancel any Azure Marketplace VMs and services prior to associating your Azure subscription(s) to the new Azure Account. Once the migration of your Azure subscriptions is complete, you can repurchase the Azure Marketplace VM and resulting usage fees will be billed using your account’s registered method of payment.

  • To migrate your Azure subscription and Azure Marketplace VMs and services, you should delete or cancel any Azure Marketplace VMs and services prior to associating your Azure account and associated subscription(s) to your Enterprise Agreement. Once the migration of your Azure account and associated subscriptions is complete, you can repurchase the Azure Marketplace VM or service and resulting usage fees will be billed quarterly under your Enterprise Agreement.

Pricing and Payment

  • Pricing will vary based on product types and publisher specifications. Software license fees and Azure usage costs are charged separately through your Azure subscription. Pricing models include:

    • BYOL Model: Bring-your-own-license. When you obtain a software license for use on Azure Marketplace directly from the publisher or a reseller, you will not be charged any additional software-related fees for use.
    • Free: Free SKU. You are not charged software license fees for use of the offering.
    • Free Software Trial: An offer that is promotionally free for a limited period of time. You will not be charged the publisher’s software license fees for use of the offering through a trial period. Upon expiration of the trial period, you will automatically be charged based on standard rates for use of the offering.
    • Usage-Based: You are charged or billed based on the extent of your use of the offering. For Virtual Machines Images, you are charged an hourly Azure Marketplace fee. For Developer services, and API, you are charged per unit of measurement as defined by the offering.
    • Monthly Fee: You are charged or billed a fixed monthly fee for a subscription to the offering (from date of subscription start for that particular plan). The monthly fee may be prorated for mid-month cancellations or unused services.

    Offer specific pricing details can be found on the solution details page on https://azure.microsoft.com/en-us/pricing/ or within the Microsoft Azure Management portal.

    Note: except for monthly fees, Azure usage charges are applicable to all pricing models unless otherwise stated.

  • A Free Tier subscription offering is perpetually free, whereas a Free Software Trial (Try It Now) offering is a paid offering that is promotionally free for a limited period of time after which it converts to a paid subscription.

  • No. A payment instrument is not required to deploy Free Tier or BYOL offerings. However, Free Trial offerings require a payment instrument.

    Listings that include the “GET IT NOW” or “FREE SOFTWARE TRIAL” buttons will be deployed into your Azure subscription and will be billed using your account’s registered method of payment. Azure usage charges will be billed separately from software license fees.

  • EA Indirect customers must contact their Licensing Solution Provider (LSP) for all Azure Marketplace pricing questions.

  • Yes, for EA customers the enrollment administrator may turn off purchase privileges for all accounts on the enrollment and turn it back on long enough to make a purchase. Additionally, all customers can use Azure Policy to restrict deployment options for their Azure subscriptions, including management of Azure Marketplace resources.

  • Yes. Enterprise Agreement (EA) customers can purchase applications and services from the Azure Marketplace. Pricing is set and owned by ISVs. As a result, standard Microsoft volume license discounts do not apply towards Azure Marketplace offerings.

  • Specific Azure Marketplace offers can use Azure subscription credits or monetary commitment funds. See article for a complete list of products participating in this program. BYOL or BYOS options for the above are excluded. All other Azure Marketplace offers cannot use Azure subscription credits or monetary commitment, this includes the free one-month trial credit, monthly MSDN credits, credits from Azure promos, monetary commitment balances, and any other free credits provided to you from Azure.

  • No. Pricing for solutions in the Azure Marketplace is set and owned by ISVs, and standard Microsoft volume license discounts do not apply towards Azure Marketplace purchases.

  • Azure Marketplace purchases will inherit the same payment method as your Azure subscription and will be billed separately from Azure usage unless they are enabled to consume monetary commitment.

    MOSP (i.e., web-direct) customers will be charged against the same credit card that is on file for their Azure subscription profile. If you do not have a credit card on file (because you received a special waiver to have your Azure charges invoiced to you instead), then you will not be able to purchase from the Azure Marketplace.

    Enterprise Agreement (EA) customers will be charged against their EA. Specific Azure Marketplace offers listed here will first deduct from any available monetary commitment, then be billed as an overage on a single quarterly invoice. All other Marketplace offers will be billed quarterly, in arrears in a separate Marketplace invoice. EA indirect, education and government customers will be billed by their Licensing Solution Provider (LSP).will first deduct from any available monetary commitment, then be billed as an overage on a single quarterly invoice. All other Marketplace offers will be billed quarterly, in arrears in a separate Marketplace invoice. EA indirect, education and government customers will be billed by their Licensing Solution Provider (LSP).

  • MOSP, Microsoft Online Subscription Program, (i.e., web direct) customers can view Marketplace subscription details under the ‘Marketplace’ menu in the Azure billing portal. Customers that purchased Virtual Machines from the Marketplace can view their estimated accrued charges in the Microsoft Azure Management portal.

    Enterprise Agreement (EA) customers can view Marketplace subscription details in the ‘Azure Marketplace’ tab in the Enterprise portal billing and account management view. Note: EA Indirect customers will only see offer and usage information. Pricing details will not be available in the Enterprise portal.

  • Since this add-on is associated to the Azure VM, in order to cancel the Azure Marketplace purchase you must stop running the VM by deleting the VM. This will stop all usage and charges from continuing on your Azure Marketplace purchase.

  • Enterprise Agreement customers, for the specific services outlined here, will first have available monetary commitment funds reduced by the total cost for these services in the month they are consumed. If no monetary commitment is available, these charges will be billed quarterly in arrears. For all Azure Marketplace offers that do not deduct from monetary commitment, these will be billed quarterly in arrears., will first have available monetary commitment funds reduced by the total cost for these services in the month they are consumed. If no monetary commitment is available, these charges will be billed quarterly in arrears. For all Azure Marketplace offers that do not deduct from monetary commitment, these will be billed quarterly in arrears.

    MOSP (i.e., web-direct) customers will be charged monthly, against the same credit card that is on file for their Azure subscription profile.

  • Although most Microsoft subscriptions can be easily converted to your Enterprise Agreement, Azure Marketplace purchases within those subscriptions cannot.

    To migrate Virtual Machines (VMs) purchased from the Azure Marketplace to your Enterprise Agreement subscription, you will need to delete them within your existing MOSP subscription and deploy them again within your EA subscription.

    To migrate other services purchased from the Azure Marketplace to your EA subscription, you will need to cancel them within your existing MOSP subscription and re-purchase them within your EA subscription. After doing so, you can submit a credit request for a refund for the potential month of overlapping coverage between the Marketplace service subscriptions - create a support ticket here.

  • "Price" refers to the cost of the Azure Virtual Machine to run the software. "Software price" refers to the cost of the Marketplace publisher's software running on an Azure Virtual Machine. "Total price" refers to the combined total cost of the Azure Virtual Machine and the Marketplace publisher's software running on an Azure Virtual Machine.

  • Yes. Azure subscription credits or monetary commitment funds on your account can be used toward Azure products and Azure Marketplace offers. For example, you can use Azure monetary commitment funds toward the "price" component of a Virtual Machine offer in the Azure Marketplace. However, Azure subscription credits and monetary commitment funds can only be applied towards certain Marketplace publisher's software ("software price") running on an Azure Virtual Machine.

  • When you view the Dashboard of your purchases in the Microsoft Azure management portal, you will find estimated usage information. Such estimated usage information may not include recent activity and may be based on projections derived from past consumption. During the public preview, this capability may not be available for all purchases and vary based on product type.

Customer Support

  • For general application support regarding usage or troubleshooting please contact the application publisher directly.

    For billing and subscription issues with your Azure Marketplace purchase, please contact Azure Support.

  • Please contact your Azure Marketplace publisher for all technical product support. You can find publisher contact information and/or a link to the support website on their solution details page on Azure Marketplace.

  • Contact Microsoft Support at Azure Support.

  • The Azure Marketplace forum can be found here.

  • Customers must contact the publisher of the solution directly. Their contact information is listed on their solution details page on Azure Marketplace or a support link will be provided to their website.

  • Purchases made from the Azure Marketplace cannot be returned but can be canceled/deleted. Once a subscription is canceled/deleted, you will not be charged for subsequent months.

    Customers must directly contact the publisher for any technical issues relating to their Marketplace service. You can find publisher contact information and/or a link to the support website on their solution details page on Azure Marketplace.