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Jesus Serrano

Sports Business Development Architect

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LaLiga entertains millions with Azure-based conversational AI 

For LaLiga, keeping fans entertained and engaged is a top priority. And when it comes to fans, the Spanish football league has them in droves, with approximately 1.6 billion social media followers around the world. So any time it introduces a new feature, forum, or app for fans, instant global popularity is almost guaranteed. And while this is great news for LaLiga, it also poses technical challenges—nobody wants systems crashing or going unresponsive when millions of people are trying out a fun new app.